Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018319 | Square | $59.34 | $1.72 | $57.62 | 2026-03-23 17:49:37 |
| TXN-01014318 | UberEats | $53.63 | $16.09 | $37.54 | 2026-03-23 17:48:10 |
| TXN-01011955 | DoorDash | $111.56 | $33.47 | $78.09 | 2026-03-23 17:45:59 |
| TXN-01019134 | Square | $39.65 | $1.15 | $38.50 | 2026-03-23 17:45:16 |
| TXN-01009657 | DoorDash | $156.86 | $47.06 | $109.80 | 2026-03-23 17:45:11 |
| TXN-01010601 | DoorDash | $153.47 | $46.04 | $107.43 | 2026-03-23 17:41:13 |
| TXN-01013687 | UberEats | $69.25 | $20.77 | $48.48 | 2026-03-23 17:35:47 |
| TXN-01016523 | Toast | $101.87 | $2.65 | $99.22 | 2026-03-23 17:33:33 |
| TXN-01015583 | GrubHub | $152.47 | $45.74 | $106.73 | 2026-03-23 17:33:05 |
| TXN-01016829 | Toast | $132.15 | $3.44 | $128.71 | 2026-03-23 17:32:54 |
| TXN-01012275 | DoorDash | $89.56 | $26.87 | $62.69 | 2026-03-23 17:32:43 |
| TXN-01018929 | Square | $116.91 | $3.39 | $113.52 | 2026-03-23 17:32:40 |
| TXN-01018800 | Square | $48.71 | $1.41 | $47.30 | 2026-03-23 17:32:36 |
| TXN-01015207 | GrubHub | $151.39 | $45.42 | $105.97 | 2026-03-23 17:26:39 |
| TXN-01016701 | Toast | $143.91 | $3.74 | $140.17 | 2026-03-23 17:26:16 |
| TXN-01018055 | Square | $105.43 | $3.06 | $102.37 | 2026-03-23 17:25:05 |
| TXN-01013518 | UberEats | $47.00 | $14.10 | $32.90 | 2026-03-23 17:24:15 |
| TXN-01010483 | DoorDash | $155.42 | $46.63 | $108.79 | 2026-03-23 17:22:53 |
| TXN-01017328 | Toast | $45.12 | $1.17 | $43.95 | 2026-03-23 17:21:51 |
| TXN-01012772 | UberEats | $112.03 | $33.61 | $78.42 | 2026-03-23 17:20:42 |
| TXN-01010097 | DoorDash | $125.23 | $37.57 | $87.66 | 2026-03-23 17:18:26 |
| TXN-01013891 | UberEats | $92.39 | $27.72 | $64.67 | 2026-03-23 17:17:59 |
| TXN-01018108 | Square | $144.67 | $4.20 | $140.47 | 2026-03-23 17:17:55 |
| TXN-01018079 | Square | $99.93 | $2.90 | $97.03 | 2026-03-23 17:16:35 |
| TXN-01015416 | GrubHub | $106.55 | $31.96 | $74.59 | 2026-03-23 17:15:07 |