Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017381 | Toast | $39.95 | $1.04 | $38.91 | 2026-03-23 18:37:16 |
| TXN-01015703 | GrubHub | $70.61 | $21.18 | $49.43 | 2026-03-23 18:32:57 |
| TXN-01013767 | UberEats | $70.28 | $21.08 | $49.20 | 2026-03-23 18:28:47 |
| TXN-01017121 | Toast | $95.24 | $2.48 | $92.76 | 2026-03-23 18:24:02 |
| TXN-01017215 | Toast | $60.81 | $1.58 | $59.23 | 2026-03-23 18:23:44 |
| TXN-01017979 | Square | $129.80 | $3.76 | $126.04 | 2026-03-23 18:23:38 |
| TXN-01019465 | Clover | $56.87 | $1.36 | $55.51 | 2026-03-23 18:23:31 |
| TXN-01018144 | Square | $78.11 | $2.27 | $75.84 | 2026-03-23 18:18:33 |
| TXN-01011001 | DoorDash | $101.49 | $30.45 | $71.04 | 2026-03-23 18:16:05 |
| TXN-01016558 | Toast | $54.06 | $1.41 | $52.65 | 2026-03-23 18:14:10 |
| TXN-01009754 | DoorDash | $131.66 | $39.50 | $92.16 | 2026-03-23 18:11:24 |
| TXN-01016329 | Toast | $144.78 | $3.76 | $141.02 | 2026-03-23 18:08:53 |
| TXN-01015858 | Toast | $66.02 | $1.72 | $64.30 | 2026-03-23 18:07:58 |
| TXN-01016941 | Toast | $98.93 | $2.57 | $96.36 | 2026-03-23 18:07:10 |
| TXN-01019208 | Clover | $102.97 | $2.47 | $100.50 | 2026-03-23 18:07:02 |
| TXN-01019298 | Clover | $97.66 | $2.34 | $95.32 | 2026-03-23 18:05:17 |
| TXN-01012502 | UberEats | $47.73 | $14.32 | $33.41 | 2026-03-23 18:04:03 |
| TXN-01019921 | Clover | $59.51 | $1.43 | $58.08 | 2026-03-23 18:01:06 |
| TXN-01014491 | UberEats | $50.83 | $15.25 | $35.58 | 2026-03-23 17:58:27 |
| TXN-01012823 | UberEats | $70.76 | $21.23 | $49.53 | 2026-03-23 17:56:42 |
| TXN-01014249 | UberEats | $46.17 | $13.85 | $32.32 | 2026-03-23 17:54:00 |
| TXN-01009410 | DoorDash | $51.36 | $15.41 | $35.95 | 2026-03-23 17:53:17 |
| TXN-01013486 | UberEats | $83.25 | $24.97 | $58.28 | 2026-03-23 17:51:54 |
| TXN-01013930 | UberEats | $85.54 | $25.66 | $59.88 | 2026-03-23 17:50:59 |
| TXN-01011790 | DoorDash | $104.37 | $31.31 | $73.06 | 2026-03-23 17:50:46 |