Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015699 | GrubHub | $70.31 | $21.09 | $49.22 | 2026-03-23 19:05:14 |
| TXN-01017608 | Toast | $76.15 | $1.98 | $74.17 | 2026-03-23 19:03:51 |
| TXN-01010836 | DoorDash | $60.92 | $18.28 | $42.64 | 2026-03-23 19:02:50 |
| TXN-01013282 | UberEats | $53.76 | $16.13 | $37.63 | 2026-03-23 19:01:46 |
| TXN-01017197 | Toast | $78.18 | $2.03 | $76.15 | 2026-03-23 18:59:59 |
| TXN-01015906 | Toast | $47.65 | $1.24 | $46.41 | 2026-03-23 18:59:04 |
| TXN-01015510 | GrubHub | $69.67 | $20.90 | $48.77 | 2026-03-23 18:58:50 |
| TXN-01019223 | Clover | $103.54 | $2.48 | $101.06 | 2026-03-23 18:58:21 |
| TXN-01015055 | GrubHub | $102.40 | $30.72 | $71.68 | 2026-03-23 18:58:19 |
| TXN-01011457 | DoorDash | $99.50 | $29.85 | $69.65 | 2026-03-23 18:56:33 |
| TXN-01019328 | Clover | $52.71 | $1.27 | $51.44 | 2026-03-23 18:56:06 |
| TXN-01015651 | GrubHub | $87.53 | $26.26 | $61.27 | 2026-03-23 18:55:44 |
| TXN-01014692 | GrubHub | $103.76 | $31.13 | $72.63 | 2026-03-23 18:53:11 |
| TXN-01013704 | UberEats | $130.37 | $39.11 | $91.26 | 2026-03-23 18:52:46 |
| TXN-01018855 | Square | $122.40 | $3.55 | $118.85 | 2026-03-23 18:52:14 |
| TXN-01011710 | DoorDash | $117.82 | $35.35 | $82.47 | 2026-03-23 18:51:48 |
| TXN-01014995 | GrubHub | $159.17 | $47.75 | $111.42 | 2026-03-23 18:51:41 |
| TXN-01017964 | Square | $54.02 | $1.57 | $52.45 | 2026-03-23 18:51:28 |
| TXN-01010077 | DoorDash | $106.96 | $32.09 | $74.87 | 2026-03-23 18:50:39 |
| TXN-01013886 | UberEats | $69.97 | $20.99 | $48.98 | 2026-03-23 18:44:47 |
| TXN-01019278 | Clover | $90.46 | $2.17 | $88.29 | 2026-03-23 18:44:34 |
| TXN-01016634 | Toast | $100.48 | $2.61 | $97.87 | 2026-03-23 18:44:15 |
| TXN-01015299 | GrubHub | $98.58 | $29.57 | $69.01 | 2026-03-23 18:42:40 |
| TXN-01013305 | UberEats | $119.10 | $35.73 | $83.37 | 2026-03-23 18:38:45 |
| TXN-01010013 | DoorDash | $103.37 | $31.01 | $72.36 | 2026-03-23 18:38:15 |