Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017815 | Square | $81.32 | $2.36 | $78.96 | 2026-03-23 19:35:53 |
| TXN-01012235 | DoorDash | $96.52 | $28.96 | $67.56 | 2026-03-23 19:34:05 |
| TXN-01011262 | DoorDash | $144.29 | $43.29 | $101.00 | 2026-03-23 19:33:34 |
| TXN-01018762 | Square | $55.04 | $1.60 | $53.44 | 2026-03-23 19:30:10 |
| TXN-01018309 | Square | $109.97 | $3.19 | $106.78 | 2026-03-23 19:30:08 |
| TXN-01012736 | UberEats | $118.23 | $35.47 | $82.76 | 2026-03-23 19:27:49 |
| TXN-01010821 | DoorDash | $150.35 | $45.10 | $105.25 | 2026-03-23 19:27:27 |
| TXN-01012827 | UberEats | $100.40 | $30.12 | $70.28 | 2026-03-23 19:26:15 |
| TXN-01015565 | GrubHub | $94.51 | $28.35 | $66.16 | 2026-03-23 19:26:01 |
| TXN-01011076 | DoorDash | $68.69 | $20.61 | $48.08 | 2026-03-23 19:24:38 |
| TXN-01011219 | DoorDash | $131.65 | $39.49 | $92.16 | 2026-03-23 19:24:17 |
| TXN-01010430 | DoorDash | $104.29 | $31.29 | $73.00 | 2026-03-23 19:23:40 |
| TXN-01010246 | DoorDash | $100.45 | $30.13 | $70.32 | 2026-03-23 19:20:40 |
| TXN-01013215 | UberEats | $69.08 | $20.72 | $48.36 | 2026-03-23 19:18:30 |
| TXN-01010200 | DoorDash | $100.03 | $30.01 | $70.02 | 2026-03-23 19:16:16 |
| TXN-01012999 | UberEats | $107.61 | $32.28 | $75.33 | 2026-03-23 19:14:30 |
| TXN-01011248 | DoorDash | $100.95 | $30.29 | $70.66 | 2026-03-23 19:13:55 |
| TXN-01018687 | Square | $95.82 | $2.78 | $93.04 | 2026-03-23 19:12:55 |
| TXN-01010990 | DoorDash | $66.57 | $19.97 | $46.60 | 2026-03-23 19:12:10 |
| TXN-01011465 | DoorDash | $57.66 | $17.30 | $40.36 | 2026-03-23 19:11:39 |
| TXN-01017724 | Square | $50.05 | $1.45 | $48.60 | 2026-03-23 19:10:50 |
| TXN-01011687 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-23 19:09:52 |
| TXN-01010794 | DoorDash | $103.71 | $31.11 | $72.60 | 2026-03-23 19:06:50 |
| TXN-01011942 | DoorDash | $142.43 | $42.73 | $99.70 | 2026-03-23 19:06:47 |
| TXN-01017141 | Toast | $120.85 | $3.14 | $117.71 | 2026-03-23 19:05:49 |