Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010669 | DoorDash | $142.56 | $42.77 | $99.79 | 2026-03-23 20:28:33 |
| TXN-01017695 | Square | $67.57 | $1.96 | $65.61 | 2026-03-23 20:26:42 |
| TXN-01019485 | Clover | $43.87 | $1.05 | $42.82 | 2026-03-23 20:22:49 |
| TXN-01014169 | UberEats | $152.35 | $45.70 | $106.65 | 2026-03-23 20:16:58 |
| TXN-01009538 | DoorDash | $129.37 | $38.81 | $90.56 | 2026-03-23 20:14:53 |
| TXN-01010544 | DoorDash | $70.63 | $21.19 | $49.44 | 2026-03-23 20:11:58 |
| TXN-01011719 | DoorDash | $119.03 | $35.71 | $83.32 | 2026-03-23 20:09:21 |
| TXN-01010684 | DoorDash | $98.99 | $29.70 | $69.29 | 2026-03-23 20:07:17 |
| TXN-01017016 | Toast | $140.12 | $3.64 | $136.48 | 2026-03-23 20:06:38 |
| TXN-01019954 | Clover | $55.96 | $1.34 | $54.62 | 2026-03-23 20:04:51 |
| TXN-01018220 | Square | $117.93 | $3.42 | $114.51 | 2026-03-23 20:03:00 |
| TXN-01010036 | DoorDash | $88.95 | $26.68 | $62.27 | 2026-03-23 19:58:32 |
| TXN-01009711 | DoorDash | $75.21 | $22.56 | $52.65 | 2026-03-23 19:57:03 |
| TXN-01011192 | DoorDash | $136.07 | $40.82 | $95.25 | 2026-03-23 19:56:27 |
| TXN-01013448 | UberEats | $57.11 | $17.13 | $39.98 | 2026-03-23 19:55:57 |
| TXN-01009701 | DoorDash | $142.95 | $42.88 | $100.07 | 2026-03-23 19:53:55 |
| TXN-01012255 | DoorDash | $158.99 | $47.70 | $111.29 | 2026-03-23 19:52:48 |
| TXN-01019281 | Clover | $142.39 | $3.42 | $138.97 | 2026-03-23 19:48:03 |
| TXN-01010646 | DoorDash | $153.64 | $46.09 | $107.55 | 2026-03-23 19:46:42 |
| TXN-01009411 | DoorDash | $142.81 | $42.84 | $99.97 | 2026-03-23 19:46:05 |
| TXN-01014625 | UberEats | $50.00 | $15.00 | $35.00 | 2026-03-23 19:44:53 |
| TXN-01018182 | Square | $120.78 | $3.50 | $117.28 | 2026-03-23 19:41:50 |
| TXN-01019597 | Clover | $93.86 | $2.25 | $91.61 | 2026-03-23 19:40:54 |
| TXN-01010334 | DoorDash | $84.77 | $25.43 | $59.34 | 2026-03-23 19:40:37 |
| TXN-01014984 | GrubHub | $101.29 | $30.39 | $70.90 | 2026-03-23 19:37:19 |