Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018967 | Square | $100.58 | $2.92 | $97.66 | 2026-03-23 21:43:57 |
| TXN-01019726 | Clover | $38.85 | $0.93 | $37.92 | 2026-03-23 21:41:45 |
| TXN-01010658 | DoorDash | $76.01 | $22.80 | $53.21 | 2026-03-23 21:38:52 |
| TXN-01011516 | DoorDash | $99.94 | $29.98 | $69.96 | 2026-03-23 21:31:38 |
| TXN-01017157 | Toast | $113.97 | $2.96 | $111.01 | 2026-03-23 21:10:03 |
| TXN-01011675 | DoorDash | $76.07 | $22.82 | $53.25 | 2026-03-23 21:05:53 |
| TXN-01012399 | UberEats | $59.12 | $17.74 | $41.38 | 2026-03-23 21:01:42 |
| TXN-01013896 | UberEats | $94.80 | $28.44 | $66.36 | 2026-03-23 20:59:18 |
| TXN-01016196 | Toast | $126.50 | $3.29 | $123.21 | 2026-03-23 20:48:58 |
| TXN-01018077 | Square | $141.15 | $4.09 | $137.06 | 2026-03-23 20:48:27 |
| TXN-01019745 | Clover | $95.36 | $2.29 | $93.07 | 2026-03-23 20:47:46 |
| TXN-01016173 | Toast | $100.62 | $2.62 | $98.00 | 2026-03-23 20:47:32 |
| TXN-01018620 | Square | $52.94 | $1.54 | $51.40 | 2026-03-23 20:46:37 |
| TXN-01014968 | GrubHub | $104.83 | $31.45 | $73.38 | 2026-03-23 20:45:31 |
| TXN-01015742 | GrubHub | $78.03 | $23.41 | $54.62 | 2026-03-23 20:44:37 |
| TXN-01019817 | Clover | $127.94 | $3.07 | $124.87 | 2026-03-23 20:44:32 |
| TXN-01016527 | Toast | $117.25 | $3.05 | $114.20 | 2026-03-23 20:43:59 |
| TXN-01011581 | DoorDash | $152.31 | $45.69 | $106.62 | 2026-03-23 20:42:11 |
| TXN-01010462 | DoorDash | $58.58 | $17.57 | $41.01 | 2026-03-23 20:39:59 |
| TXN-01011646 | DoorDash | $131.40 | $39.42 | $91.98 | 2026-03-23 20:39:43 |
| TXN-01017624 | Toast | $114.17 | $2.97 | $111.20 | 2026-03-23 20:39:10 |
| TXN-01009555 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-03-23 20:34:03 |
| TXN-01009425 | DoorDash | $151.62 | $45.49 | $106.13 | 2026-03-23 20:29:48 |
| TXN-01014774 | GrubHub | $76.72 | $23.02 | $53.70 | 2026-03-23 20:29:01 |
| TXN-01011061 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-23 20:28:54 |