Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010198 | DoorDash | $45.09 | $13.53 | $31.56 | 2026-03-24 08:00:35 |
| TXN-01012977 | UberEats | $56.09 | $16.83 | $39.26 | 2026-03-24 07:54:25 |
| TXN-01010573 | DoorDash | $118.91 | $35.67 | $83.24 | 2026-03-24 07:51:38 |
| TXN-01010118 | DoorDash | $45.32 | $13.60 | $31.72 | 2026-03-24 07:45:16 |
| TXN-01015677 | GrubHub | $154.33 | $46.30 | $108.03 | 2026-03-24 07:31:58 |
| TXN-01011871 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-03-24 07:06:45 |
| TXN-01015382 | GrubHub | $67.21 | $20.16 | $47.05 | 2026-03-24 07:01:16 |
| TXN-01017812 | Square | $80.37 | $2.33 | $78.04 | 2026-03-23 23:25:28 |
| TXN-01015533 | GrubHub | $87.74 | $26.32 | $61.42 | 2026-03-23 23:25:23 |
| TXN-01010043 | DoorDash | $69.88 | $20.96 | $48.92 | 2026-03-23 23:17:57 |
| TXN-01010457 | DoorDash | $131.37 | $39.41 | $91.96 | 2026-03-23 23:03:25 |
| TXN-01015225 | GrubHub | $117.14 | $35.14 | $82.00 | 2026-03-23 22:57:22 |
| TXN-01014893 | GrubHub | $78.16 | $23.45 | $54.71 | 2026-03-23 22:41:27 |
| TXN-01019769 | Clover | $130.06 | $3.12 | $126.94 | 2026-03-23 22:41:14 |
| TXN-01015200 | GrubHub | $157.29 | $47.19 | $110.10 | 2026-03-23 22:33:46 |
| TXN-01011042 | DoorDash | $74.11 | $22.23 | $51.88 | 2026-03-23 22:32:37 |
| TXN-01010248 | DoorDash | $124.94 | $37.48 | $87.46 | 2026-03-23 22:29:54 |
| TXN-01017032 | Toast | $88.84 | $2.31 | $86.53 | 2026-03-23 22:28:53 |
| TXN-01017616 | Toast | $86.56 | $2.25 | $84.31 | 2026-03-23 22:16:19 |
| TXN-01019190 | Clover | $139.03 | $3.34 | $135.69 | 2026-03-23 22:08:31 |
| TXN-01013073 | UberEats | $121.52 | $36.46 | $85.06 | 2026-03-23 22:06:58 |
| TXN-01016506 | Toast | $144.02 | $3.74 | $140.28 | 2026-03-23 21:53:29 |
| TXN-01018776 | Square | $45.18 | $1.31 | $43.87 | 2026-03-23 21:51:48 |
| TXN-01017285 | Toast | $61.77 | $1.61 | $60.16 | 2026-03-23 21:49:50 |
| TXN-01014464 | UberEats | $62.35 | $18.70 | $43.65 | 2026-03-23 21:45:48 |