Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014093 | UberEats | $59.64 | $17.89 | $41.75 | 2026-03-24 10:35:05 |
| TXN-01015788 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-24 10:29:55 |
| TXN-01011203 | DoorDash | $87.77 | $26.33 | $61.44 | 2026-03-24 10:22:34 |
| TXN-01017402 | Toast | $83.18 | $2.16 | $81.02 | 2026-03-24 10:17:57 |
| TXN-01011491 | DoorDash | $112.01 | $33.60 | $78.41 | 2026-03-24 10:13:14 |
| TXN-01012026 | DoorDash | $47.16 | $14.15 | $33.01 | 2026-03-24 10:02:46 |
| TXN-01011213 | DoorDash | $98.42 | $29.53 | $68.89 | 2026-03-24 09:51:44 |
| TXN-01010134 | DoorDash | $64.81 | $19.44 | $45.37 | 2026-03-24 09:50:26 |
| TXN-01014552 | UberEats | $65.57 | $19.67 | $45.90 | 2026-03-24 09:47:04 |
| TXN-01015901 | Toast | $47.29 | $1.23 | $46.06 | 2026-03-24 09:40:56 |
| TXN-01010638 | DoorDash | $155.58 | $46.67 | $108.91 | 2026-03-24 09:30:38 |
| TXN-01009981 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-24 09:21:28 |
| TXN-01018021 | Square | $48.67 | $1.41 | $47.26 | 2026-03-24 09:11:31 |
| TXN-01012489 | UberEats | $132.05 | $39.62 | $92.43 | 2026-03-24 09:06:04 |
| TXN-01011225 | DoorDash | $57.83 | $17.35 | $40.48 | 2026-03-24 09:04:35 |
| TXN-01014633 | UberEats | $129.22 | $38.77 | $90.45 | 2026-03-24 09:01:51 |
| TXN-01010062 | DoorDash | $59.24 | $17.77 | $41.47 | 2026-03-24 08:55:29 |
| TXN-01010879 | DoorDash | $74.65 | $22.39 | $52.26 | 2026-03-24 08:47:05 |
| TXN-01017849 | Square | $123.95 | $3.59 | $120.36 | 2026-03-24 08:42:24 |
| TXN-01018170 | Square | $49.19 | $1.43 | $47.76 | 2026-03-24 08:22:20 |
| TXN-01011695 | DoorDash | $133.07 | $39.92 | $93.15 | 2026-03-24 08:19:44 |
| TXN-01018015 | Square | $132.47 | $3.84 | $128.63 | 2026-03-24 08:16:49 |
| TXN-01017309 | Toast | $79.71 | $2.07 | $77.64 | 2026-03-24 08:09:52 |
| TXN-01018249 | Square | $136.60 | $3.96 | $132.64 | 2026-03-24 08:03:21 |
| TXN-01015141 | GrubHub | $139.94 | $41.98 | $97.96 | 2026-03-24 08:02:19 |