Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015167 | GrubHub | $133.73 | $40.12 | $93.61 | 2026-03-24 11:42:32 |
| TXN-01012289 | DoorDash | $45.84 | $13.75 | $32.09 | 2026-03-24 11:37:39 |
| TXN-01014308 | UberEats | $116.12 | $34.84 | $81.28 | 2026-03-24 11:37:31 |
| TXN-01016432 | Toast | $126.03 | $3.28 | $122.75 | 2026-03-24 11:36:26 |
| TXN-01016501 | Toast | $101.12 | $2.63 | $98.49 | 2026-03-24 11:34:35 |
| TXN-01018085 | Square | $128.36 | $3.72 | $124.64 | 2026-03-24 11:29:12 |
| TXN-01013331 | UberEats | $61.03 | $18.31 | $42.72 | 2026-03-24 11:28:13 |
| TXN-01013075 | UberEats | $130.40 | $39.12 | $91.28 | 2026-03-24 11:24:53 |
| TXN-01009459 | DoorDash | $87.54 | $26.26 | $61.28 | 2026-03-24 11:23:04 |
| TXN-01011971 | DoorDash | $78.52 | $23.56 | $54.96 | 2026-03-24 11:17:27 |
| TXN-01015226 | GrubHub | $46.14 | $13.84 | $32.30 | 2026-03-24 11:14:35 |
| TXN-01019570 | Clover | $40.20 | $0.96 | $39.24 | 2026-03-24 11:12:30 |
| TXN-01019797 | Clover | $83.80 | $2.01 | $81.79 | 2026-03-24 11:10:28 |
| TXN-01012846 | UberEats | $70.64 | $21.19 | $49.45 | 2026-03-24 11:10:03 |
| TXN-01010808 | DoorDash | $108.95 | $32.69 | $76.26 | 2026-03-24 11:09:55 |
| TXN-01014331 | UberEats | $150.08 | $45.02 | $105.06 | 2026-03-24 11:09:49 |
| TXN-01017807 | Square | $135.12 | $3.92 | $131.20 | 2026-03-24 11:09:30 |
| TXN-01016566 | Toast | $113.71 | $2.96 | $110.75 | 2026-03-24 11:08:51 |
| TXN-01013313 | UberEats | $45.79 | $13.74 | $32.05 | 2026-03-24 11:08:09 |
| TXN-01012851 | UberEats | $62.71 | $18.81 | $43.90 | 2026-03-24 11:06:52 |
| TXN-01015495 | GrubHub | $85.22 | $25.57 | $59.65 | 2026-03-24 11:05:58 |
| TXN-01014391 | UberEats | $44.06 | $13.22 | $30.84 | 2026-03-24 11:05:53 |
| TXN-01018440 | Square | $82.45 | $2.39 | $80.06 | 2026-03-24 11:00:17 |
| TXN-01011731 | DoorDash | $80.96 | $24.29 | $56.67 | 2026-03-24 10:59:33 |
| TXN-01011594 | DoorDash | $101.20 | $30.36 | $70.84 | 2026-03-24 10:48:15 |