Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010270 | DoorDash | $60.14 | $18.04 | $42.10 | 2026-03-24 12:39:23 |
| TXN-01009893 | DoorDash | $145.51 | $43.65 | $101.86 | 2026-03-24 12:39:14 |
| TXN-01013979 | UberEats | $101.81 | $30.54 | $71.27 | 2026-03-24 12:39:10 |
| TXN-01013948 | UberEats | $142.05 | $42.62 | $99.43 | 2026-03-24 12:36:34 |
| TXN-01009669 | DoorDash | $113.11 | $33.93 | $79.18 | 2026-03-24 12:32:57 |
| TXN-01018827 | Square | $125.44 | $3.64 | $121.80 | 2026-03-24 12:31:08 |
| TXN-01014606 | UberEats | $118.71 | $35.61 | $83.10 | 2026-03-24 12:28:53 |
| TXN-01009397 | DoorDash | $134.22 | $40.27 | $93.95 | 2026-03-24 12:28:39 |
| TXN-01011626 | DoorDash | $144.34 | $43.30 | $101.04 | 2026-03-24 12:28:33 |
| TXN-01014843 | GrubHub | $147.68 | $44.30 | $103.38 | 2026-03-24 12:27:20 |
| TXN-01013945 | UberEats | $147.06 | $44.12 | $102.94 | 2026-03-24 12:21:27 |
| TXN-01010710 | DoorDash | $97.78 | $29.33 | $68.45 | 2026-03-24 12:17:31 |
| TXN-01009468 | DoorDash | $52.42 | $15.73 | $36.69 | 2026-03-24 12:17:30 |
| TXN-01011456 | DoorDash | $148.64 | $44.59 | $104.05 | 2026-03-24 12:14:21 |
| TXN-01012876 | UberEats | $83.10 | $24.93 | $58.17 | 2026-03-24 12:13:31 |
| TXN-01013328 | UberEats | $67.22 | $20.17 | $47.05 | 2026-03-24 12:12:33 |
| TXN-01016423 | Toast | $104.39 | $2.71 | $101.68 | 2026-03-24 12:07:13 |
| TXN-01014474 | UberEats | $118.63 | $35.59 | $83.04 | 2026-03-24 12:06:13 |
| TXN-01009393 | DoorDash | $52.69 | $15.81 | $36.88 | 2026-03-24 12:04:03 |
| TXN-01012729 | UberEats | $116.32 | $34.90 | $81.42 | 2026-03-24 12:04:01 |
| TXN-01012545 | UberEats | $83.72 | $25.12 | $58.60 | 2026-03-24 11:58:42 |
| TXN-01017859 | Square | $103.33 | $3.00 | $100.33 | 2026-03-24 11:57:38 |
| TXN-01018599 | Square | $63.03 | $1.83 | $61.20 | 2026-03-24 11:54:15 |
| TXN-01019694 | Clover | $89.16 | $2.14 | $87.02 | 2026-03-24 11:45:39 |
| TXN-01011328 | DoorDash | $50.26 | $15.08 | $35.18 | 2026-03-24 11:45:27 |