Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017451 | Toast | $130.97 | $3.41 | $127.56 | 2026-03-24 13:11:36 |
| TXN-01014825 | GrubHub | $58.83 | $17.65 | $41.18 | 2026-03-24 13:10:51 |
| TXN-01017701 | Square | $68.36 | $1.98 | $66.38 | 2026-03-24 13:07:21 |
| TXN-01017401 | Toast | $100.71 | $2.62 | $98.09 | 2026-03-24 13:07:13 |
| TXN-01019369 | Clover | $104.71 | $2.51 | $102.20 | 2026-03-24 13:01:16 |
| TXN-01019220 | Clover | $68.75 | $1.65 | $67.10 | 2026-03-24 13:01:04 |
| TXN-01014031 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-24 13:01:00 |
| TXN-01012042 | DoorDash | $57.13 | $17.14 | $39.99 | 2026-03-24 12:59:04 |
| TXN-01015629 | GrubHub | $124.35 | $37.30 | $87.05 | 2026-03-24 12:56:25 |
| TXN-01011892 | DoorDash | $47.72 | $14.32 | $33.40 | 2026-03-24 12:55:13 |
| TXN-01012527 | UberEats | $66.22 | $19.87 | $46.35 | 2026-03-24 12:54:40 |
| TXN-01017425 | Toast | $55.86 | $1.45 | $54.41 | 2026-03-24 12:53:41 |
| TXN-01012526 | UberEats | $76.43 | $22.93 | $53.50 | 2026-03-24 12:52:51 |
| TXN-01015058 | GrubHub | $114.32 | $34.30 | $80.02 | 2026-03-24 12:51:50 |
| TXN-01014649 | UberEats | $60.29 | $18.09 | $42.20 | 2026-03-24 12:51:44 |
| TXN-01014435 | UberEats | $47.64 | $14.29 | $33.35 | 2026-03-24 12:51:29 |
| TXN-01014614 | UberEats | $159.02 | $47.71 | $111.31 | 2026-03-24 12:49:37 |
| TXN-01012178 | DoorDash | $130.96 | $39.29 | $91.67 | 2026-03-24 12:49:31 |
| TXN-01013500 | UberEats | $147.41 | $44.22 | $103.19 | 2026-03-24 12:46:39 |
| TXN-01011678 | DoorDash | $152.73 | $45.82 | $106.91 | 2026-03-24 12:45:54 |
| TXN-01011595 | DoorDash | $134.28 | $40.28 | $94.00 | 2026-03-24 12:45:29 |
| TXN-01012470 | UberEats | $149.69 | $44.91 | $104.78 | 2026-03-24 12:42:22 |
| TXN-01012794 | UberEats | $54.10 | $16.23 | $37.87 | 2026-03-24 12:40:59 |
| TXN-01012889 | UberEats | $83.24 | $24.97 | $58.27 | 2026-03-24 12:40:29 |
| TXN-01010806 | DoorDash | $64.17 | $19.25 | $44.92 | 2026-03-24 12:39:28 |