Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012758 | UberEats | $82.07 | $24.62 | $57.45 | 2026-03-24 14:19:55 |
| TXN-01016154 | Toast | $57.10 | $1.48 | $55.62 | 2026-03-24 14:13:34 |
| TXN-01016779 | Toast | $96.89 | $2.52 | $94.37 | 2026-03-24 14:12:51 |
| TXN-01010332 | DoorDash | $90.30 | $27.09 | $63.21 | 2026-03-24 14:11:49 |
| TXN-01015411 | GrubHub | $118.77 | $35.63 | $83.14 | 2026-03-24 14:01:31 |
| TXN-01011424 | DoorDash | $98.54 | $29.56 | $68.98 | 2026-03-24 14:00:09 |
| TXN-01011423 | DoorDash | $71.32 | $21.40 | $49.92 | 2026-03-24 13:58:46 |
| TXN-01019066 | Square | $97.15 | $2.82 | $94.33 | 2026-03-24 13:54:25 |
| TXN-01009668 | DoorDash | $113.60 | $34.08 | $79.52 | 2026-03-24 13:51:46 |
| TXN-01019720 | Clover | $112.85 | $2.71 | $110.14 | 2026-03-24 13:50:15 |
| TXN-01013291 | UberEats | $68.50 | $20.55 | $47.95 | 2026-03-24 13:48:28 |
| TXN-01015512 | GrubHub | $63.26 | $18.98 | $44.28 | 2026-03-24 13:44:04 |
| TXN-01018681 | Square | $129.78 | $3.76 | $126.02 | 2026-03-24 13:43:14 |
| TXN-01015982 | Toast | $53.62 | $1.39 | $52.23 | 2026-03-24 13:39:19 |
| TXN-01014611 | UberEats | $131.76 | $39.53 | $92.23 | 2026-03-24 13:33:28 |
| TXN-01015778 | Toast | $92.85 | $2.41 | $90.44 | 2026-03-24 13:29:53 |
| TXN-01013721 | UberEats | $73.83 | $22.15 | $51.68 | 2026-03-24 13:29:17 |
| TXN-01019630 | Clover | $94.77 | $2.27 | $92.50 | 2026-03-24 13:28:58 |
| TXN-01010220 | DoorDash | $118.45 | $35.53 | $82.92 | 2026-03-24 13:28:51 |
| TXN-01019700 | Clover | $124.05 | $2.98 | $121.07 | 2026-03-24 13:28:44 |
| TXN-01014876 | GrubHub | $77.48 | $23.24 | $54.24 | 2026-03-24 13:20:33 |
| TXN-01013110 | UberEats | $98.50 | $29.55 | $68.95 | 2026-03-24 13:17:23 |
| TXN-01011055 | DoorDash | $56.30 | $16.89 | $39.41 | 2026-03-24 13:17:17 |
| TXN-01017042 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-24 13:16:45 |
| TXN-01014087 | UberEats | $48.24 | $14.47 | $33.77 | 2026-03-24 13:14:18 |