Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018428 | Square | $118.87 | $3.45 | $115.42 | 2026-03-24 15:15:51 |
| TXN-01019733 | Clover | $39.76 | $0.95 | $38.81 | 2026-03-24 15:14:55 |
| TXN-01013517 | UberEats | $53.39 | $16.02 | $37.37 | 2026-03-24 15:13:03 |
| TXN-01015743 | GrubHub | $46.53 | $13.96 | $32.57 | 2026-03-24 15:12:21 |
| TXN-01016628 | Toast | $102.35 | $2.66 | $99.69 | 2026-03-24 15:12:13 |
| TXN-01011855 | DoorDash | $74.66 | $22.40 | $52.26 | 2026-03-24 15:10:42 |
| TXN-01014387 | UberEats | $85.83 | $25.75 | $60.08 | 2026-03-24 15:04:24 |
| TXN-01010666 | DoorDash | $141.32 | $42.40 | $98.92 | 2026-03-24 15:01:41 |
| TXN-01012820 | UberEats | $146.83 | $44.05 | $102.78 | 2026-03-24 15:00:07 |
| TXN-01014068 | UberEats | $78.52 | $23.56 | $54.96 | 2026-03-24 14:52:24 |
| TXN-01014114 | UberEats | $55.77 | $16.73 | $39.04 | 2026-03-24 14:44:07 |
| TXN-01009876 | DoorDash | $149.70 | $44.91 | $104.79 | 2026-03-24 14:43:59 |
| TXN-01019205 | Clover | $45.86 | $1.10 | $44.76 | 2026-03-24 14:43:42 |
| TXN-01012529 | UberEats | $88.75 | $26.62 | $62.13 | 2026-03-24 14:41:33 |
| TXN-01015491 | GrubHub | $89.26 | $26.78 | $62.48 | 2026-03-24 14:39:41 |
| TXN-01014961 | GrubHub | $156.91 | $47.07 | $109.84 | 2026-03-24 14:39:32 |
| TXN-01019311 | Clover | $141.46 | $3.40 | $138.06 | 2026-03-24 14:35:41 |
| TXN-01011634 | DoorDash | $137.18 | $41.15 | $96.03 | 2026-03-24 14:33:28 |
| TXN-01015701 | GrubHub | $138.24 | $41.47 | $96.77 | 2026-03-24 14:29:04 |
| TXN-01011369 | DoorDash | $79.53 | $23.86 | $55.67 | 2026-03-24 14:27:30 |
| TXN-01009437 | DoorDash | $71.80 | $21.54 | $50.26 | 2026-03-24 14:27:12 |
| TXN-01011549 | DoorDash | $99.56 | $29.87 | $69.69 | 2026-03-24 14:26:26 |
| TXN-01011879 | DoorDash | $68.28 | $20.48 | $47.80 | 2026-03-24 14:25:40 |
| TXN-01009745 | DoorDash | $137.81 | $41.34 | $96.47 | 2026-03-24 14:21:28 |
| TXN-01019728 | Clover | $127.88 | $3.07 | $124.81 | 2026-03-24 14:20:46 |