Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014332 | UberEats | $158.41 | $47.52 | $110.89 | 2026-03-24 16:46:07 |
| TXN-01017109 | Toast | $57.59 | $1.50 | $56.09 | 2026-03-24 16:44:54 |
| TXN-01010803 | DoorDash | $116.56 | $34.97 | $81.59 | 2026-03-24 16:44:22 |
| TXN-01015639 | GrubHub | $147.10 | $44.13 | $102.97 | 2026-03-24 16:44:17 |
| TXN-01015436 | GrubHub | $107.23 | $32.17 | $75.06 | 2026-03-24 16:38:37 |
| TXN-01016789 | Toast | $77.29 | $2.01 | $75.28 | 2026-03-24 16:30:40 |
| TXN-01014584 | UberEats | $57.71 | $17.31 | $40.40 | 2026-03-24 16:25:39 |
| TXN-01017826 | Square | $67.49 | $1.96 | $65.53 | 2026-03-24 16:24:32 |
| TXN-01018005 | Square | $68.30 | $1.98 | $66.32 | 2026-03-24 16:20:39 |
| TXN-01016496 | Toast | $46.52 | $1.21 | $45.31 | 2026-03-24 16:18:36 |
| TXN-01015244 | GrubHub | $70.99 | $21.30 | $49.69 | 2026-03-24 16:11:30 |
| TXN-01011402 | DoorDash | $93.91 | $28.17 | $65.74 | 2026-03-24 16:03:56 |
| TXN-01019175 | Square | $100.47 | $2.91 | $97.56 | 2026-03-24 15:59:53 |
| TXN-01016858 | Toast | $103.99 | $2.70 | $101.29 | 2026-03-24 15:59:29 |
| TXN-01018241 | Square | $77.15 | $2.24 | $74.91 | 2026-03-24 15:54:36 |
| TXN-01012828 | UberEats | $72.15 | $21.64 | $50.51 | 2026-03-24 15:52:39 |
| TXN-01009623 | DoorDash | $107.79 | $32.34 | $75.45 | 2026-03-24 15:48:52 |
| TXN-01010876 | DoorDash | $94.39 | $28.32 | $66.07 | 2026-03-24 15:48:49 |
| TXN-01011923 | DoorDash | $74.73 | $22.42 | $52.31 | 2026-03-24 15:48:23 |
| TXN-01011052 | DoorDash | $113.67 | $34.10 | $79.57 | 2026-03-24 15:42:21 |
| TXN-01011738 | DoorDash | $128.16 | $38.45 | $89.71 | 2026-03-24 15:38:46 |
| TXN-01016611 | Toast | $130.73 | $3.40 | $127.33 | 2026-03-24 15:35:53 |
| TXN-01011500 | DoorDash | $123.08 | $36.92 | $86.16 | 2026-03-24 15:20:33 |
| TXN-01018665 | Square | $66.43 | $1.93 | $64.50 | 2026-03-24 15:19:14 |
| TXN-01019973 | Clover | $57.77 | $1.39 | $56.38 | 2026-03-24 15:18:30 |