Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016390 | Toast | $78.20 | $2.03 | $76.17 | 2026-03-24 17:45:09 |
| TXN-01010466 | DoorDash | $141.43 | $42.43 | $99.00 | 2026-03-24 17:45:07 |
| TXN-01010698 | DoorDash | $98.14 | $29.44 | $68.70 | 2026-03-24 17:44:49 |
| TXN-01012894 | UberEats | $83.84 | $25.15 | $58.69 | 2026-03-24 17:44:37 |
| TXN-01017118 | Toast | $100.61 | $2.62 | $97.99 | 2026-03-24 17:41:08 |
| TXN-01018727 | Square | $46.62 | $1.35 | $45.27 | 2026-03-24 17:30:44 |
| TXN-01019412 | Clover | $136.06 | $3.27 | $132.79 | 2026-03-24 17:25:47 |
| TXN-01015904 | Toast | $65.68 | $1.71 | $63.97 | 2026-03-24 17:25:17 |
| TXN-01015008 | GrubHub | $133.52 | $40.06 | $93.46 | 2026-03-24 17:23:43 |
| TXN-01013409 | UberEats | $84.68 | $25.40 | $59.28 | 2026-03-24 17:20:16 |
| TXN-01019195 | Clover | $97.79 | $2.35 | $95.44 | 2026-03-24 17:18:06 |
| TXN-01018561 | Square | $69.74 | $2.02 | $67.72 | 2026-03-24 17:15:24 |
| TXN-01015546 | GrubHub | $53.57 | $16.07 | $37.50 | 2026-03-24 17:15:10 |
| TXN-01017888 | Square | $111.93 | $3.25 | $108.68 | 2026-03-24 17:15:08 |
| TXN-01016793 | Toast | $66.25 | $1.72 | $64.53 | 2026-03-24 17:14:00 |
| TXN-01018878 | Square | $125.90 | $3.65 | $122.25 | 2026-03-24 17:13:30 |
| TXN-01016209 | Toast | $77.16 | $2.01 | $75.15 | 2026-03-24 17:11:14 |
| TXN-01012335 | UberEats | $122.08 | $36.62 | $85.46 | 2026-03-24 17:09:20 |
| TXN-01011182 | DoorDash | $54.28 | $16.28 | $38.00 | 2026-03-24 17:07:07 |
| TXN-01013759 | UberEats | $102.69 | $30.81 | $71.88 | 2026-03-24 17:06:50 |
| TXN-01013590 | UberEats | $105.55 | $31.66 | $73.89 | 2026-03-24 17:05:38 |
| TXN-01017493 | Toast | $45.58 | $1.19 | $44.39 | 2026-03-24 17:04:11 |
| TXN-01014505 | UberEats | $145.20 | $43.56 | $101.64 | 2026-03-24 17:00:06 |
| TXN-01018469 | Square | $78.58 | $2.28 | $76.30 | 2026-03-24 16:57:56 |
| TXN-01012128 | DoorDash | $100.33 | $30.10 | $70.23 | 2026-03-24 16:50:22 |