Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009896 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-24 18:22:12 |
| TXN-01009938 | DoorDash | $128.58 | $38.57 | $90.01 | 2026-03-24 18:21:47 |
| TXN-01016773 | Toast | $80.84 | $2.10 | $78.74 | 2026-03-24 18:21:46 |
| TXN-01012818 | UberEats | $109.37 | $32.81 | $76.56 | 2026-03-24 18:17:37 |
| TXN-01016294 | Toast | $87.12 | $2.27 | $84.85 | 2026-03-24 18:17:17 |
| TXN-01011893 | DoorDash | $56.34 | $16.90 | $39.44 | 2026-03-24 18:15:22 |
| TXN-01015484 | GrubHub | $102.55 | $30.76 | $71.79 | 2026-03-24 18:15:09 |
| TXN-01011030 | DoorDash | $141.97 | $42.59 | $99.38 | 2026-03-24 18:14:16 |
| TXN-01019960 | Clover | $124.00 | $2.98 | $121.02 | 2026-03-24 18:13:26 |
| TXN-01018078 | Square | $52.55 | $1.52 | $51.03 | 2026-03-24 18:11:29 |
| TXN-01012634 | UberEats | $81.00 | $24.30 | $56.70 | 2026-03-24 18:11:12 |
| TXN-01019699 | Clover | $95.67 | $2.30 | $93.37 | 2026-03-24 18:10:20 |
| TXN-01019450 | Clover | $121.58 | $2.92 | $118.66 | 2026-03-24 18:09:55 |
| TXN-01013725 | UberEats | $57.99 | $17.40 | $40.59 | 2026-03-24 18:09:03 |
| TXN-01013664 | UberEats | $63.24 | $18.97 | $44.27 | 2026-03-24 18:08:13 |
| TXN-01014986 | GrubHub | $118.66 | $35.60 | $83.06 | 2026-03-24 18:06:25 |
| TXN-01016452 | Toast | $82.57 | $2.15 | $80.42 | 2026-03-24 18:06:17 |
| TXN-01014046 | UberEats | $154.53 | $46.36 | $108.17 | 2026-03-24 18:05:18 |
| TXN-01016848 | Toast | $49.91 | $1.30 | $48.61 | 2026-03-24 18:04:36 |
| TXN-01016548 | Toast | $58.60 | $1.52 | $57.08 | 2026-03-24 18:03:50 |
| TXN-01019236 | Clover | $80.37 | $1.93 | $78.44 | 2026-03-24 18:02:00 |
| TXN-01014564 | UberEats | $127.10 | $38.13 | $88.97 | 2026-03-24 18:01:32 |
| TXN-01016804 | Toast | $121.70 | $3.16 | $118.54 | 2026-03-24 18:00:58 |
| TXN-01009791 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-24 18:00:55 |
| TXN-01016891 | Toast | $96.47 | $2.51 | $93.96 | 2026-03-24 17:51:21 |