Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016847 | Toast | $134.58 | $3.50 | $131.08 | 2026-03-24 18:56:49 |
| TXN-01010566 | DoorDash | $134.64 | $40.39 | $94.25 | 2026-03-24 18:56:45 |
| TXN-01016219 | Toast | $57.88 | $1.50 | $56.38 | 2026-03-24 18:56:43 |
| TXN-01017523 | Toast | $81.27 | $2.11 | $79.16 | 2026-03-24 18:54:25 |
| TXN-01011008 | DoorDash | $155.13 | $46.54 | $108.59 | 2026-03-24 18:53:58 |
| TXN-01010805 | DoorDash | $94.45 | $28.34 | $66.11 | 2026-03-24 18:49:56 |
| TXN-01018651 | Square | $142.05 | $4.12 | $137.93 | 2026-03-24 18:48:53 |
| TXN-01017184 | Toast | $126.12 | $3.28 | $122.84 | 2026-03-24 18:46:57 |
| TXN-01017201 | Toast | $116.20 | $3.02 | $113.18 | 2026-03-24 18:45:47 |
| TXN-01015378 | GrubHub | $126.95 | $38.09 | $88.86 | 2026-03-24 18:39:21 |
| TXN-01017262 | Toast | $98.15 | $2.55 | $95.60 | 2026-03-24 18:38:14 |
| TXN-01012212 | DoorDash | $111.34 | $33.40 | $77.94 | 2026-03-24 18:36:15 |
| TXN-01018291 | Square | $63.81 | $1.85 | $61.96 | 2026-03-24 18:35:36 |
| TXN-01018095 | Square | $122.31 | $3.55 | $118.76 | 2026-03-24 18:35:08 |
| TXN-01013040 | UberEats | $63.06 | $18.92 | $44.14 | 2026-03-24 18:35:00 |
| TXN-01009913 | DoorDash | $147.67 | $44.30 | $103.37 | 2026-03-24 18:32:29 |
| TXN-01009338 | DoorDash | $129.26 | $38.78 | $90.48 | 2026-03-24 18:30:39 |
| TXN-01016217 | Toast | $69.50 | $1.81 | $67.69 | 2026-03-24 18:28:59 |
| TXN-01016794 | Toast | $131.86 | $3.43 | $128.43 | 2026-03-24 18:27:52 |
| TXN-01010939 | DoorDash | $121.28 | $36.38 | $84.90 | 2026-03-24 18:27:45 |
| TXN-01017842 | Square | $126.20 | $3.66 | $122.54 | 2026-03-24 18:27:29 |
| TXN-01015475 | GrubHub | $109.54 | $32.86 | $76.68 | 2026-03-24 18:26:32 |
| TXN-01019947 | Clover | $39.40 | $0.95 | $38.45 | 2026-03-24 18:25:08 |
| TXN-01009781 | DoorDash | $56.45 | $16.93 | $39.52 | 2026-03-24 18:24:49 |
| TXN-01016892 | Toast | $136.02 | $3.54 | $132.48 | 2026-03-24 18:23:35 |