Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019463 | Clover | $129.09 | $3.10 | $125.99 | 2026-03-24 19:42:04 |
| TXN-01013423 | UberEats | $46.11 | $13.83 | $32.28 | 2026-03-24 19:41:23 |
| TXN-01014988 | GrubHub | $65.10 | $19.53 | $45.57 | 2026-03-24 19:38:05 |
| TXN-01017258 | Toast | $126.51 | $3.29 | $123.22 | 2026-03-24 19:34:19 |
| TXN-01013236 | UberEats | $74.59 | $22.38 | $52.21 | 2026-03-24 19:31:45 |
| TXN-01017526 | Toast | $142.92 | $3.72 | $139.20 | 2026-03-24 19:29:12 |
| TXN-01014123 | UberEats | $121.87 | $36.56 | $85.31 | 2026-03-24 19:27:44 |
| TXN-01016913 | Toast | $64.91 | $1.69 | $63.22 | 2026-03-24 19:27:14 |
| TXN-01009337 | DoorDash | $89.54 | $26.86 | $62.68 | 2026-03-24 19:24:48 |
| TXN-01016687 | Toast | $80.03 | $2.08 | $77.95 | 2026-03-24 19:24:19 |
| TXN-01016786 | Toast | $39.80 | $1.03 | $38.77 | 2026-03-24 19:23:43 |
| TXN-01012028 | DoorDash | $156.02 | $46.81 | $109.21 | 2026-03-24 19:23:25 |
| TXN-01018985 | Square | $137.86 | $4.00 | $133.86 | 2026-03-24 19:22:34 |
| TXN-01014091 | UberEats | $148.86 | $44.66 | $104.20 | 2026-03-24 19:18:03 |
| TXN-01014458 | UberEats | $139.02 | $41.71 | $97.31 | 2026-03-24 19:13:56 |
| TXN-01014903 | GrubHub | $153.06 | $45.92 | $107.14 | 2026-03-24 19:12:26 |
| TXN-01013066 | UberEats | $88.58 | $26.57 | $62.01 | 2026-03-24 19:08:49 |
| TXN-01016190 | Toast | $53.32 | $1.39 | $51.93 | 2026-03-24 19:08:43 |
| TXN-01017746 | Square | $114.61 | $3.32 | $111.29 | 2026-03-24 19:08:40 |
| TXN-01014517 | UberEats | $128.72 | $38.62 | $90.10 | 2026-03-24 19:03:59 |
| TXN-01016020 | Toast | $112.23 | $2.92 | $109.31 | 2026-03-24 19:01:02 |
| TXN-01012978 | UberEats | $155.26 | $46.58 | $108.68 | 2026-03-24 18:59:56 |
| TXN-01015261 | GrubHub | $112.42 | $33.73 | $78.69 | 2026-03-24 18:58:11 |
| TXN-01009979 | DoorDash | $63.00 | $18.90 | $44.10 | 2026-03-24 18:58:04 |
| TXN-01017503 | Toast | $58.15 | $1.51 | $56.64 | 2026-03-24 18:57:46 |