Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010107 | DoorDash | $121.83 | $36.55 | $85.28 | 2026-03-24 20:37:24 |
| TXN-01011057 | DoorDash | $69.70 | $20.91 | $48.79 | 2026-03-24 20:28:45 |
| TXN-01009428 | DoorDash | $79.06 | $23.72 | $55.34 | 2026-03-24 20:28:29 |
| TXN-01019882 | Clover | $55.50 | $1.33 | $54.17 | 2026-03-24 20:27:27 |
| TXN-01016742 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-24 20:26:12 |
| TXN-01018746 | Square | $44.52 | $1.29 | $43.23 | 2026-03-24 20:24:43 |
| TXN-01019798 | Clover | $75.74 | $1.82 | $73.92 | 2026-03-24 20:24:33 |
| TXN-01015444 | GrubHub | $154.36 | $46.31 | $108.05 | 2026-03-24 20:21:14 |
| TXN-01019270 | Clover | $127.97 | $3.07 | $124.90 | 2026-03-24 20:20:39 |
| TXN-01012776 | UberEats | $69.99 | $21.00 | $48.99 | 2026-03-24 20:18:36 |
| TXN-01018678 | Square | $87.43 | $2.54 | $84.89 | 2026-03-24 20:16:56 |
| TXN-01014140 | UberEats | $116.49 | $34.95 | $81.54 | 2026-03-24 20:10:45 |
| TXN-01014250 | UberEats | $112.48 | $33.74 | $78.74 | 2026-03-24 20:10:02 |
| TXN-01013454 | UberEats | $105.13 | $31.54 | $73.59 | 2026-03-24 20:07:22 |
| TXN-01010655 | DoorDash | $70.09 | $21.03 | $49.06 | 2026-03-24 20:04:55 |
| TXN-01013098 | UberEats | $148.52 | $44.56 | $103.96 | 2026-03-24 20:04:26 |
| TXN-01009909 | DoorDash | $150.53 | $45.16 | $105.37 | 2026-03-24 20:01:18 |
| TXN-01017810 | Square | $92.04 | $2.67 | $89.37 | 2026-03-24 19:59:30 |
| TXN-01020030 | Clover | $50.76 | $1.22 | $49.54 | 2026-03-24 19:55:34 |
| TXN-01016488 | Toast | $73.49 | $1.91 | $71.58 | 2026-03-24 19:55:09 |
| TXN-01019282 | Clover | $85.27 | $2.05 | $83.22 | 2026-03-24 19:54:24 |
| TXN-01017885 | Square | $144.28 | $4.18 | $140.10 | 2026-03-24 19:51:18 |
| TXN-01014775 | GrubHub | $89.65 | $26.89 | $62.76 | 2026-03-24 19:50:21 |
| TXN-01017200 | Toast | $124.96 | $3.25 | $121.71 | 2026-03-24 19:44:05 |
| TXN-01012915 | UberEats | $56.61 | $16.98 | $39.63 | 2026-03-24 19:42:11 |