Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018032 | Square | $79.73 | $2.31 | $77.42 | 2026-03-24 22:04:40 |
| TXN-01018663 | Square | $60.67 | $1.76 | $58.91 | 2026-03-24 22:00:27 |
| TXN-01012860 | UberEats | $104.69 | $31.41 | $73.28 | 2026-03-24 21:59:37 |
| TXN-01015738 | GrubHub | $75.16 | $22.55 | $52.61 | 2026-03-24 21:55:18 |
| TXN-01015715 | GrubHub | $108.13 | $32.44 | $75.69 | 2026-03-24 21:50:21 |
| TXN-01019834 | Clover | $121.49 | $2.92 | $118.57 | 2026-03-24 21:47:58 |
| TXN-01013800 | UberEats | $141.24 | $42.37 | $98.87 | 2026-03-24 21:46:46 |
| TXN-01011202 | DoorDash | $85.53 | $25.66 | $59.87 | 2026-03-24 21:46:13 |
| TXN-01012402 | UberEats | $128.93 | $38.68 | $90.25 | 2026-03-24 21:44:11 |
| TXN-01009342 | DoorDash | $85.41 | $25.62 | $59.79 | 2026-03-24 21:39:45 |
| TXN-01016022 | Toast | $112.13 | $2.92 | $109.21 | 2026-03-24 21:35:45 |
| TXN-01015523 | GrubHub | $152.18 | $45.65 | $106.53 | 2026-03-24 21:33:04 |
| TXN-01013247 | UberEats | $100.81 | $30.24 | $70.57 | 2026-03-24 21:25:33 |
| TXN-01014593 | UberEats | $58.40 | $17.52 | $40.88 | 2026-03-24 21:19:27 |
| TXN-01011327 | DoorDash | $46.57 | $13.97 | $32.60 | 2026-03-24 21:16:20 |
| TXN-01013491 | UberEats | $150.45 | $45.13 | $105.32 | 2026-03-24 21:15:19 |
| TXN-01016885 | Toast | $92.32 | $2.40 | $89.92 | 2026-03-24 21:08:21 |
| TXN-01016542 | Toast | $108.68 | $2.83 | $105.85 | 2026-03-24 20:53:53 |
| TXN-01017101 | Toast | $94.26 | $2.45 | $91.81 | 2026-03-24 20:52:15 |
| TXN-01017537 | Toast | $125.02 | $3.25 | $121.77 | 2026-03-24 20:52:02 |
| TXN-01012192 | DoorDash | $117.96 | $35.39 | $82.57 | 2026-03-24 20:50:50 |
| TXN-01017828 | Square | $136.60 | $3.96 | $132.64 | 2026-03-24 20:47:03 |
| TXN-01011251 | DoorDash | $78.95 | $23.68 | $55.27 | 2026-03-24 20:44:15 |
| TXN-01015433 | GrubHub | $73.95 | $22.18 | $51.77 | 2026-03-24 20:38:32 |
| TXN-01016802 | Toast | $126.41 | $3.29 | $123.12 | 2026-03-24 20:37:56 |