Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017662 | Toast | $125.21 | $3.26 | $121.95 | 2026-03-25 11:08:10 |
| TXN-01011094 | DoorDash | $56.42 | $16.93 | $39.49 | 2026-03-25 11:05:41 |
| TXN-01017179 | Toast | $72.84 | $1.89 | $70.95 | 2026-03-25 11:05:09 |
| TXN-01016122 | Toast | $129.93 | $3.38 | $126.55 | 2026-03-25 11:04:06 |
| TXN-01017084 | Toast | $53.94 | $1.40 | $52.54 | 2026-03-25 11:03:05 |
| TXN-01009881 | DoorDash | $60.84 | $18.25 | $42.59 | 2026-03-25 11:00:12 |
| TXN-01017598 | Toast | $39.52 | $1.03 | $38.49 | 2026-03-25 10:56:27 |
| TXN-01012834 | UberEats | $145.23 | $43.57 | $101.66 | 2026-03-25 10:56:16 |
| TXN-01019595 | Clover | $102.93 | $2.47 | $100.46 | 2026-03-25 10:56:15 |
| TXN-01014195 | UberEats | $128.57 | $38.57 | $90.00 | 2026-03-25 10:51:10 |
| TXN-01009665 | DoorDash | $101.75 | $30.52 | $71.23 | 2026-03-25 10:50:04 |
| TXN-01012782 | UberEats | $48.81 | $14.64 | $34.17 | 2026-03-25 10:42:19 |
| TXN-01016116 | Toast | $42.93 | $1.12 | $41.81 | 2026-03-25 10:41:30 |
| TXN-01016809 | Toast | $109.18 | $2.84 | $106.34 | 2026-03-25 10:40:43 |
| TXN-01010292 | DoorDash | $129.09 | $38.73 | $90.36 | 2026-03-25 10:40:34 |
| TXN-01010615 | DoorDash | $44.99 | $13.50 | $31.49 | 2026-03-25 10:38:48 |
| TXN-01017151 | Toast | $56.62 | $1.47 | $55.15 | 2026-03-25 10:31:07 |
| TXN-01016393 | Toast | $109.70 | $2.85 | $106.85 | 2026-03-25 10:30:35 |
| TXN-01019183 | Clover | $134.94 | $3.24 | $131.70 | 2026-03-25 10:29:49 |
| TXN-01009891 | DoorDash | $140.30 | $42.09 | $98.21 | 2026-03-25 10:21:15 |
| TXN-01013410 | UberEats | $114.72 | $34.42 | $80.30 | 2026-03-25 10:17:17 |
| TXN-01015940 | Toast | $138.33 | $3.60 | $134.73 | 2026-03-25 10:12:27 |
| TXN-01010328 | DoorDash | $122.37 | $36.71 | $85.66 | 2026-03-25 10:03:06 |
| TXN-01011797 | DoorDash | $156.67 | $47.00 | $109.67 | 2026-03-25 10:00:53 |
| TXN-01013639 | UberEats | $133.95 | $40.18 | $93.77 | 2026-03-25 09:51:31 |