Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016103 | Toast | $72.33 | $1.88 | $70.45 | 2026-03-25 12:16:05 |
| TXN-01017706 | Square | $73.80 | $2.14 | $71.66 | 2026-03-25 12:14:59 |
| TXN-01014364 | UberEats | $98.45 | $29.54 | $68.91 | 2026-03-25 12:14:20 |
| TXN-01019600 | Clover | $73.07 | $1.75 | $71.32 | 2026-03-25 12:13:17 |
| TXN-01014823 | GrubHub | $123.06 | $36.92 | $86.14 | 2026-03-25 12:12:39 |
| TXN-01017149 | Toast | $138.46 | $3.60 | $134.86 | 2026-03-25 12:10:29 |
| TXN-01012919 | UberEats | $138.21 | $41.46 | $96.75 | 2026-03-25 12:05:59 |
| TXN-01017330 | Toast | $86.64 | $2.25 | $84.39 | 2026-03-25 12:02:51 |
| TXN-01009812 | DoorDash | $45.60 | $13.68 | $31.92 | 2026-03-25 12:02:06 |
| TXN-01012272 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-25 12:02:04 |
| TXN-01019117 | Square | $58.14 | $1.69 | $56.45 | 2026-03-25 11:58:47 |
| TXN-01017106 | Toast | $89.22 | $2.32 | $86.90 | 2026-03-25 11:53:57 |
| TXN-01015139 | GrubHub | $99.14 | $29.74 | $69.40 | 2026-03-25 11:53:20 |
| TXN-01011833 | DoorDash | $124.13 | $37.24 | $86.89 | 2026-03-25 11:49:13 |
| TXN-01017255 | Toast | $101.66 | $2.64 | $99.02 | 2026-03-25 11:37:01 |
| TXN-01010726 | DoorDash | $158.45 | $47.53 | $110.92 | 2026-03-25 11:29:38 |
| TXN-01013466 | UberEats | $147.23 | $44.17 | $103.06 | 2026-03-25 11:27:11 |
| TXN-01011198 | DoorDash | $143.05 | $42.91 | $100.14 | 2026-03-25 11:24:11 |
| TXN-01015154 | GrubHub | $68.54 | $20.56 | $47.98 | 2026-03-25 11:21:51 |
| TXN-01016144 | Toast | $79.36 | $2.06 | $77.30 | 2026-03-25 11:20:16 |
| TXN-01016001 | Toast | $42.73 | $1.11 | $41.62 | 2026-03-25 11:18:46 |
| TXN-01014738 | GrubHub | $110.47 | $33.14 | $77.33 | 2026-03-25 11:16:50 |
| TXN-01010953 | DoorDash | $56.58 | $16.97 | $39.61 | 2026-03-25 11:14:46 |
| TXN-01019493 | Clover | $55.21 | $1.33 | $53.88 | 2026-03-25 11:12:49 |
| TXN-01013020 | UberEats | $140.50 | $42.15 | $98.35 | 2026-03-25 11:09:23 |