Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016273 | Toast | $88.47 | $2.30 | $86.17 | 2026-03-25 12:46:41 |
| TXN-01018718 | Square | $64.71 | $1.88 | $62.83 | 2026-03-25 12:46:07 |
| TXN-01015318 | GrubHub | $44.75 | $13.42 | $31.33 | 2026-03-25 12:45:12 |
| TXN-01019504 | Clover | $80.77 | $1.94 | $78.83 | 2026-03-25 12:44:46 |
| TXN-01009378 | DoorDash | $124.52 | $37.36 | $87.16 | 2026-03-25 12:43:47 |
| TXN-01015653 | GrubHub | $141.55 | $42.47 | $99.08 | 2026-03-25 12:43:03 |
| TXN-01014609 | UberEats | $118.75 | $35.62 | $83.13 | 2026-03-25 12:40:29 |
| TXN-01010327 | DoorDash | $143.05 | $42.91 | $100.14 | 2026-03-25 12:38:06 |
| TXN-01009431 | DoorDash | $123.57 | $37.07 | $86.50 | 2026-03-25 12:36:35 |
| TXN-01015671 | GrubHub | $88.47 | $26.54 | $61.93 | 2026-03-25 12:35:10 |
| TXN-01010408 | DoorDash | $87.03 | $26.11 | $60.92 | 2026-03-25 12:35:05 |
| TXN-01014790 | GrubHub | $124.13 | $37.24 | $86.89 | 2026-03-25 12:33:12 |
| TXN-01010588 | DoorDash | $128.14 | $38.44 | $89.70 | 2026-03-25 12:30:37 |
| TXN-01013101 | UberEats | $49.62 | $14.89 | $34.73 | 2026-03-25 12:30:16 |
| TXN-01018553 | Square | $62.79 | $1.82 | $60.97 | 2026-03-25 12:28:43 |
| TXN-01011842 | DoorDash | $153.01 | $45.90 | $107.11 | 2026-03-25 12:28:08 |
| TXN-01014955 | GrubHub | $142.21 | $42.66 | $99.55 | 2026-03-25 12:26:13 |
| TXN-01012567 | UberEats | $125.90 | $37.77 | $88.13 | 2026-03-25 12:25:21 |
| TXN-01019097 | Square | $72.29 | $2.10 | $70.19 | 2026-03-25 12:23:33 |
| TXN-01016436 | Toast | $83.12 | $2.16 | $80.96 | 2026-03-25 12:23:32 |
| TXN-01009490 | DoorDash | $124.99 | $37.50 | $87.49 | 2026-03-25 12:23:02 |
| TXN-01013694 | UberEats | $135.90 | $40.77 | $95.13 | 2026-03-25 12:20:44 |
| TXN-01015359 | GrubHub | $126.66 | $38.00 | $88.66 | 2026-03-25 12:19:54 |
| TXN-01017020 | Toast | $98.56 | $2.56 | $96.00 | 2026-03-25 12:18:34 |
| TXN-01018162 | Square | $65.25 | $1.89 | $63.36 | 2026-03-25 12:16:07 |