Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019646 | Clover | $142.85 | $3.43 | $139.42 | 2026-03-25 13:25:34 |
| TXN-01018208 | Square | $48.85 | $1.42 | $47.43 | 2026-03-25 13:24:18 |
| TXN-01012719 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-25 13:22:46 |
| TXN-01018274 | Square | $114.17 | $3.31 | $110.86 | 2026-03-25 13:20:18 |
| TXN-01013646 | UberEats | $98.58 | $29.57 | $69.01 | 2026-03-25 13:19:57 |
| TXN-01011752 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-03-25 13:16:41 |
| TXN-01012622 | UberEats | $123.55 | $37.06 | $86.49 | 2026-03-25 13:16:31 |
| TXN-01016235 | Toast | $81.50 | $2.12 | $79.38 | 2026-03-25 13:11:32 |
| TXN-01015239 | GrubHub | $84.53 | $25.36 | $59.17 | 2026-03-25 13:11:16 |
| TXN-01012251 | DoorDash | $82.38 | $24.71 | $57.67 | 2026-03-25 13:11:12 |
| TXN-01013341 | UberEats | $84.33 | $25.30 | $59.03 | 2026-03-25 13:09:46 |
| TXN-01018098 | Square | $62.82 | $1.82 | $61.00 | 2026-03-25 13:08:10 |
| TXN-01018231 | Square | $53.01 | $1.54 | $51.47 | 2026-03-25 13:06:51 |
| TXN-01014454 | UberEats | $73.27 | $21.98 | $51.29 | 2026-03-25 13:03:45 |
| TXN-01014655 | UberEats | $131.08 | $39.32 | $91.76 | 2026-03-25 13:02:29 |
| TXN-01019362 | Clover | $111.90 | $2.69 | $109.21 | 2026-03-25 13:01:10 |
| TXN-01018299 | Square | $133.55 | $3.87 | $129.68 | 2026-03-25 12:59:12 |
| TXN-01012018 | DoorDash | $152.07 | $45.62 | $106.45 | 2026-03-25 12:58:01 |
| TXN-01014395 | UberEats | $55.72 | $16.72 | $39.00 | 2026-03-25 12:56:44 |
| TXN-01012804 | UberEats | $134.97 | $40.49 | $94.48 | 2026-03-25 12:54:38 |
| TXN-01016856 | Toast | $120.92 | $3.14 | $117.78 | 2026-03-25 12:54:00 |
| TXN-01015576 | GrubHub | $123.92 | $37.18 | $86.74 | 2026-03-25 12:51:35 |
| TXN-01014015 | UberEats | $98.14 | $29.44 | $68.70 | 2026-03-25 12:51:29 |
| TXN-01010058 | DoorDash | $73.15 | $21.95 | $51.20 | 2026-03-25 12:47:38 |
| TXN-01009440 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-25 12:46:48 |