Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011704 | DoorDash | $152.09 | $45.63 | $106.46 | 2026-03-25 14:41:27 |
| TXN-01017427 | Toast | $98.31 | $2.56 | $95.75 | 2026-03-25 14:33:58 |
| TXN-01017449 | Toast | $127.48 | $3.31 | $124.17 | 2026-03-25 14:33:07 |
| TXN-01019420 | Clover | $61.61 | $1.48 | $60.13 | 2026-03-25 14:19:20 |
| TXN-01009737 | DoorDash | $107.40 | $32.22 | $75.18 | 2026-03-25 14:18:42 |
| TXN-01017236 | Toast | $68.37 | $1.78 | $66.59 | 2026-03-25 14:14:59 |
| TXN-01016391 | Toast | $99.41 | $2.58 | $96.83 | 2026-03-25 14:12:27 |
| TXN-01018223 | Square | $93.51 | $2.71 | $90.80 | 2026-03-25 14:12:17 |
| TXN-01015132 | GrubHub | $93.22 | $27.97 | $65.25 | 2026-03-25 14:11:36 |
| TXN-01012144 | DoorDash | $106.36 | $31.91 | $74.45 | 2026-03-25 14:05:50 |
| TXN-01018918 | Square | $113.58 | $3.29 | $110.29 | 2026-03-25 14:00:07 |
| TXN-01019731 | Clover | $105.28 | $2.53 | $102.75 | 2026-03-25 13:59:47 |
| TXN-01009649 | DoorDash | $120.28 | $36.08 | $84.20 | 2026-03-25 13:58:41 |
| TXN-01019312 | Clover | $103.29 | $2.48 | $100.81 | 2026-03-25 13:58:00 |
| TXN-01016578 | Toast | $137.12 | $3.57 | $133.55 | 2026-03-25 13:56:53 |
| TXN-01018123 | Square | $50.45 | $1.46 | $48.99 | 2026-03-25 13:55:54 |
| TXN-01012927 | UberEats | $91.29 | $27.39 | $63.90 | 2026-03-25 13:55:19 |
| TXN-01013142 | UberEats | $159.13 | $47.74 | $111.39 | 2026-03-25 13:54:47 |
| TXN-01016339 | Toast | $56.20 | $1.46 | $54.74 | 2026-03-25 13:43:18 |
| TXN-01011580 | DoorDash | $68.46 | $20.54 | $47.92 | 2026-03-25 13:40:41 |
| TXN-01017311 | Toast | $69.24 | $1.80 | $67.44 | 2026-03-25 13:40:40 |
| TXN-01015539 | GrubHub | $69.07 | $20.72 | $48.35 | 2026-03-25 13:38:59 |
| TXN-01019680 | Clover | $103.30 | $2.48 | $100.82 | 2026-03-25 13:35:57 |
| TXN-01018030 | Square | $136.87 | $3.97 | $132.90 | 2026-03-25 13:32:42 |
| TXN-01018166 | Square | $131.74 | $3.82 | $127.92 | 2026-03-25 13:31:20 |