Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018092 | Square | $97.77 | $2.84 | $94.93 | 2026-03-25 15:56:00 |
| TXN-01018626 | Square | $115.91 | $3.36 | $112.55 | 2026-03-25 15:52:24 |
| TXN-01009988 | DoorDash | $108.79 | $32.64 | $76.15 | 2026-03-25 15:51:17 |
| TXN-01011392 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-25 15:50:48 |
| TXN-01014502 | UberEats | $60.93 | $18.28 | $42.65 | 2026-03-25 15:50:37 |
| TXN-01015804 | Toast | $91.79 | $2.39 | $89.40 | 2026-03-25 15:42:18 |
| TXN-01012483 | UberEats | $62.92 | $18.88 | $44.04 | 2026-03-25 15:39:59 |
| TXN-01013182 | UberEats | $154.13 | $46.24 | $107.89 | 2026-03-25 15:38:08 |
| TXN-01017770 | Square | $75.99 | $2.20 | $73.79 | 2026-03-25 15:36:37 |
| TXN-01019729 | Clover | $83.84 | $2.01 | $81.83 | 2026-03-25 15:30:38 |
| TXN-01012203 | DoorDash | $137.17 | $41.15 | $96.02 | 2026-03-25 15:30:24 |
| TXN-01013127 | UberEats | $101.08 | $30.32 | $70.76 | 2026-03-25 15:29:59 |
| TXN-01014294 | UberEats | $120.90 | $36.27 | $84.63 | 2026-03-25 15:24:07 |
| TXN-01017163 | Toast | $99.80 | $2.59 | $97.21 | 2026-03-25 15:21:38 |
| TXN-01011735 | DoorDash | $54.62 | $16.39 | $38.23 | 2026-03-25 15:18:15 |
| TXN-01017524 | Toast | $69.09 | $1.80 | $67.29 | 2026-03-25 15:15:19 |
| TXN-01013506 | UberEats | $133.42 | $40.03 | $93.39 | 2026-03-25 15:13:24 |
| TXN-01018354 | Square | $96.57 | $2.80 | $93.77 | 2026-03-25 15:11:56 |
| TXN-01015765 | Toast | $109.54 | $2.85 | $106.69 | 2026-03-25 15:07:41 |
| TXN-01010362 | DoorDash | $90.25 | $27.07 | $63.18 | 2026-03-25 15:03:32 |
| TXN-01016177 | Toast | $127.76 | $3.32 | $124.44 | 2026-03-25 14:57:52 |
| TXN-01011947 | DoorDash | $68.75 | $20.62 | $48.13 | 2026-03-25 14:54:58 |
| TXN-01017347 | Toast | $53.46 | $1.39 | $52.07 | 2026-03-25 14:51:48 |
| TXN-01012520 | UberEats | $73.49 | $22.05 | $51.44 | 2026-03-25 14:50:55 |
| TXN-01018229 | Square | $42.01 | $1.22 | $40.79 | 2026-03-25 14:50:35 |