Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013531 | UberEats | $46.65 | $13.99 | $32.66 | 2026-03-25 17:29:10 |
| TXN-01017491 | Toast | $83.79 | $2.18 | $81.61 | 2026-03-25 17:28:19 |
| TXN-01017931 | Square | $72.81 | $2.11 | $70.70 | 2026-03-25 17:26:00 |
| TXN-01011999 | DoorDash | $85.74 | $25.72 | $60.02 | 2026-03-25 17:24:36 |
| TXN-01014460 | UberEats | $101.64 | $30.49 | $71.15 | 2026-03-25 17:20:21 |
| TXN-01015369 | GrubHub | $107.06 | $32.12 | $74.94 | 2026-03-25 17:14:50 |
| TXN-01019824 | Clover | $41.32 | $0.99 | $40.33 | 2026-03-25 17:13:32 |
| TXN-01011707 | DoorDash | $79.70 | $23.91 | $55.79 | 2026-03-25 17:12:40 |
| TXN-01013057 | UberEats | $131.27 | $39.38 | $91.89 | 2026-03-25 17:08:31 |
| TXN-01015986 | Toast | $49.31 | $1.28 | $48.03 | 2026-03-25 17:05:24 |
| TXN-01016064 | Toast | $94.15 | $2.45 | $91.70 | 2026-03-25 17:02:27 |
| TXN-01017083 | Toast | $89.81 | $2.34 | $87.47 | 2026-03-25 16:57:32 |
| TXN-01018713 | Square | $44.63 | $1.29 | $43.34 | 2026-03-25 16:54:06 |
| TXN-01011527 | DoorDash | $74.91 | $22.47 | $52.44 | 2026-03-25 16:53:32 |
| TXN-01019640 | Clover | $49.08 | $1.18 | $47.90 | 2026-03-25 16:52:00 |
| TXN-01014908 | GrubHub | $106.81 | $32.04 | $74.77 | 2026-03-25 16:50:48 |
| TXN-01017731 | Square | $83.84 | $2.43 | $81.41 | 2026-03-25 16:49:27 |
| TXN-01019888 | Clover | $93.69 | $2.25 | $91.44 | 2026-03-25 16:40:15 |
| TXN-01011004 | DoorDash | $157.45 | $47.23 | $110.22 | 2026-03-25 16:31:21 |
| TXN-01019809 | Clover | $81.73 | $1.96 | $79.77 | 2026-03-25 16:23:03 |
| TXN-01013460 | UberEats | $88.96 | $26.69 | $62.27 | 2026-03-25 16:18:54 |
| TXN-01015751 | GrubHub | $115.16 | $34.55 | $80.61 | 2026-03-25 16:12:42 |
| TXN-01017295 | Toast | $126.13 | $3.28 | $122.85 | 2026-03-25 16:11:43 |
| TXN-01017798 | Square | $70.16 | $2.03 | $68.13 | 2026-03-25 16:03:29 |
| TXN-01009923 | DoorDash | $117.97 | $35.39 | $82.58 | 2026-03-25 15:58:41 |