Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011757 | DoorDash | $57.02 | $17.11 | $39.91 | 2026-03-25 18:07:11 |
| TXN-01013208 | UberEats | $114.89 | $34.47 | $80.42 | 2026-03-25 18:06:48 |
| TXN-01019613 | Clover | $43.63 | $1.05 | $42.58 | 2026-03-25 18:05:25 |
| TXN-01011215 | DoorDash | $151.98 | $45.59 | $106.39 | 2026-03-25 18:04:51 |
| TXN-01016262 | Toast | $62.52 | $1.63 | $60.89 | 2026-03-25 18:01:52 |
| TXN-01019641 | Clover | $112.98 | $2.71 | $110.27 | 2026-03-25 17:59:03 |
| TXN-01010901 | DoorDash | $95.55 | $28.66 | $66.89 | 2026-03-25 17:56:26 |
| TXN-01012699 | UberEats | $70.98 | $21.29 | $49.69 | 2026-03-25 17:56:25 |
| TXN-01015876 | Toast | $91.44 | $2.38 | $89.06 | 2026-03-25 17:52:33 |
| TXN-01010795 | DoorDash | $57.11 | $17.13 | $39.98 | 2026-03-25 17:50:06 |
| TXN-01010576 | DoorDash | $126.42 | $37.93 | $88.49 | 2026-03-25 17:49:51 |
| TXN-01014118 | UberEats | $109.31 | $32.79 | $76.52 | 2026-03-25 17:49:37 |
| TXN-01019838 | Clover | $75.77 | $1.82 | $73.95 | 2026-03-25 17:45:54 |
| TXN-01018137 | Square | $43.29 | $1.26 | $42.03 | 2026-03-25 17:43:46 |
| TXN-01018272 | Square | $129.11 | $3.74 | $125.37 | 2026-03-25 17:42:28 |
| TXN-01010009 | DoorDash | $133.37 | $40.01 | $93.36 | 2026-03-25 17:42:16 |
| TXN-01018444 | Square | $110.52 | $3.21 | $107.31 | 2026-03-25 17:41:49 |
| TXN-01018338 | Square | $107.56 | $3.12 | $104.44 | 2026-03-25 17:39:54 |
| TXN-01014476 | UberEats | $72.08 | $21.62 | $50.46 | 2026-03-25 17:39:45 |
| TXN-01014011 | UberEats | $63.02 | $18.91 | $44.11 | 2026-03-25 17:36:45 |
| TXN-01014854 | GrubHub | $65.46 | $19.64 | $45.82 | 2026-03-25 17:36:42 |
| TXN-01016965 | Toast | $66.04 | $1.72 | $64.32 | 2026-03-25 17:33:19 |
| TXN-01011115 | DoorDash | $78.02 | $23.41 | $54.61 | 2026-03-25 17:31:45 |
| TXN-01018114 | Square | $91.66 | $2.66 | $89.00 | 2026-03-25 17:30:50 |
| TXN-01013451 | UberEats | $106.28 | $31.88 | $74.40 | 2026-03-25 17:30:29 |