Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010932 | DoorDash | $68.26 | $20.48 | $47.78 | 2026-03-25 18:39:34 |
| TXN-01019979 | Clover | $49.04 | $1.18 | $47.86 | 2026-03-25 18:38:48 |
| TXN-01014765 | GrubHub | $49.51 | $14.85 | $34.66 | 2026-03-25 18:38:31 |
| TXN-01017999 | Square | $138.99 | $4.03 | $134.96 | 2026-03-25 18:34:15 |
| TXN-01013352 | UberEats | $76.08 | $22.82 | $53.26 | 2026-03-25 18:31:12 |
| TXN-01011400 | DoorDash | $58.13 | $17.44 | $40.69 | 2026-03-25 18:30:32 |
| TXN-01015831 | Toast | $110.03 | $2.86 | $107.17 | 2026-03-25 18:29:29 |
| TXN-01016853 | Toast | $134.04 | $3.49 | $130.55 | 2026-03-25 18:29:18 |
| TXN-01013586 | UberEats | $96.28 | $28.88 | $67.40 | 2026-03-25 18:27:40 |
| TXN-01009442 | DoorDash | $113.51 | $34.05 | $79.46 | 2026-03-25 18:26:42 |
| TXN-01010993 | DoorDash | $50.55 | $15.16 | $35.39 | 2026-03-25 18:25:48 |
| TXN-01015555 | GrubHub | $121.95 | $36.59 | $85.36 | 2026-03-25 18:24:51 |
| TXN-01014125 | UberEats | $78.03 | $23.41 | $54.62 | 2026-03-25 18:23:53 |
| TXN-01015377 | GrubHub | $155.06 | $46.52 | $108.54 | 2026-03-25 18:21:04 |
| TXN-01013541 | UberEats | $115.03 | $34.51 | $80.52 | 2026-03-25 18:20:59 |
| TXN-01019146 | Square | $128.24 | $3.72 | $124.52 | 2026-03-25 18:18:52 |
| TXN-01009847 | DoorDash | $136.30 | $40.89 | $95.41 | 2026-03-25 18:18:48 |
| TXN-01016614 | Toast | $112.32 | $2.92 | $109.40 | 2026-03-25 18:18:02 |
| TXN-01015021 | GrubHub | $127.09 | $38.13 | $88.96 | 2026-03-25 18:17:52 |
| TXN-01015005 | GrubHub | $109.08 | $32.72 | $76.36 | 2026-03-25 18:14:49 |
| TXN-01012601 | UberEats | $83.19 | $24.96 | $58.23 | 2026-03-25 18:11:59 |
| TXN-01011970 | DoorDash | $96.38 | $28.91 | $67.47 | 2026-03-25 18:11:44 |
| TXN-01013718 | UberEats | $44.59 | $13.38 | $31.21 | 2026-03-25 18:11:08 |
| TXN-01018331 | Square | $124.02 | $3.60 | $120.42 | 2026-03-25 18:10:25 |
| TXN-01012692 | UberEats | $96.26 | $28.88 | $67.38 | 2026-03-25 18:09:53 |