Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010277 | DoorDash | $145.31 | $43.59 | $101.72 | 2026-03-25 19:07:18 |
| TXN-01015632 | GrubHub | $91.77 | $27.53 | $64.24 | 2026-03-25 19:06:53 |
| TXN-01015591 | GrubHub | $101.54 | $30.46 | $71.08 | 2026-03-25 19:05:43 |
| TXN-01013083 | UberEats | $152.38 | $45.71 | $106.67 | 2026-03-25 19:03:01 |
| TXN-01018239 | Square | $63.12 | $1.83 | $61.29 | 2026-03-25 18:59:11 |
| TXN-01009983 | DoorDash | $95.07 | $28.52 | $66.55 | 2026-03-25 18:58:41 |
| TXN-01014816 | GrubHub | $44.80 | $13.44 | $31.36 | 2026-03-25 18:58:12 |
| TXN-01013895 | UberEats | $102.56 | $30.77 | $71.79 | 2026-03-25 18:56:31 |
| TXN-01012511 | UberEats | $44.81 | $13.44 | $31.37 | 2026-03-25 18:56:22 |
| TXN-01018359 | Square | $137.06 | $3.97 | $133.09 | 2026-03-25 18:52:34 |
| TXN-01013848 | UberEats | $105.57 | $31.67 | $73.90 | 2026-03-25 18:51:55 |
| TXN-01015966 | Toast | $126.50 | $3.29 | $123.21 | 2026-03-25 18:50:21 |
| TXN-01010744 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-03-25 18:48:45 |
| TXN-01011644 | DoorDash | $53.05 | $15.91 | $37.14 | 2026-03-25 18:47:43 |
| TXN-01010146 | DoorDash | $98.65 | $29.59 | $69.06 | 2026-03-25 18:47:03 |
| TXN-01013921 | UberEats | $115.90 | $34.77 | $81.13 | 2026-03-25 18:46:27 |
| TXN-01015843 | Toast | $92.86 | $2.41 | $90.45 | 2026-03-25 18:46:02 |
| TXN-01015766 | Toast | $58.31 | $1.52 | $56.79 | 2026-03-25 18:46:01 |
| TXN-01013136 | UberEats | $92.42 | $27.73 | $64.69 | 2026-03-25 18:45:30 |
| TXN-01014504 | UberEats | $105.31 | $31.59 | $73.72 | 2026-03-25 18:45:26 |
| TXN-01012320 | DoorDash | $129.63 | $38.89 | $90.74 | 2026-03-25 18:44:52 |
| TXN-01014776 | GrubHub | $129.12 | $38.74 | $90.38 | 2026-03-25 18:42:12 |
| TXN-01016304 | Toast | $144.98 | $3.77 | $141.21 | 2026-03-25 18:41:58 |
| TXN-01012780 | UberEats | $60.28 | $18.08 | $42.20 | 2026-03-25 18:41:43 |
| TXN-01015513 | GrubHub | $64.10 | $19.23 | $44.87 | 2026-03-25 18:40:26 |