Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013266 | UberEats | $145.53 | $43.66 | $101.87 | 2026-03-25 19:41:36 |
| TXN-01011313 | DoorDash | $144.49 | $43.35 | $101.14 | 2026-03-25 19:40:31 |
| TXN-01013940 | UberEats | $159.48 | $47.84 | $111.64 | 2026-03-25 19:40:15 |
| TXN-01010418 | DoorDash | $104.31 | $31.29 | $73.02 | 2026-03-25 19:39:10 |
| TXN-01019885 | Clover | $97.47 | $2.34 | $95.13 | 2026-03-25 19:37:52 |
| TXN-01014248 | UberEats | $49.64 | $14.89 | $34.75 | 2026-03-25 19:32:11 |
| TXN-01012723 | UberEats | $133.31 | $39.99 | $93.32 | 2026-03-25 19:31:38 |
| TXN-01017170 | Toast | $102.41 | $2.66 | $99.75 | 2026-03-25 19:31:15 |
| TXN-01017950 | Square | $74.35 | $2.16 | $72.19 | 2026-03-25 19:30:03 |
| TXN-01016358 | Toast | $112.22 | $2.92 | $109.30 | 2026-03-25 19:26:37 |
| TXN-01012340 | UberEats | $86.34 | $25.90 | $60.44 | 2026-03-25 19:26:36 |
| TXN-01016692 | Toast | $68.29 | $1.78 | $66.51 | 2026-03-25 19:25:11 |
| TXN-01011345 | DoorDash | $73.77 | $22.13 | $51.64 | 2026-03-25 19:24:10 |
| TXN-01015148 | GrubHub | $94.65 | $28.39 | $66.26 | 2026-03-25 19:21:59 |
| TXN-01018049 | Square | $58.64 | $1.70 | $56.94 | 2026-03-25 19:21:33 |
| TXN-01019580 | Clover | $68.54 | $1.64 | $66.90 | 2026-03-25 19:20:54 |
| TXN-01018796 | Square | $94.40 | $2.74 | $91.66 | 2026-03-25 19:20:34 |
| TXN-01010130 | DoorDash | $132.75 | $39.82 | $92.93 | 2026-03-25 19:20:03 |
| TXN-01018884 | Square | $99.47 | $2.88 | $96.59 | 2026-03-25 19:18:03 |
| TXN-01018730 | Square | $89.18 | $2.59 | $86.59 | 2026-03-25 19:16:28 |
| TXN-01013717 | UberEats | $157.22 | $47.17 | $110.05 | 2026-03-25 19:15:25 |
| TXN-01011660 | DoorDash | $78.07 | $23.42 | $54.65 | 2026-03-25 19:15:06 |
| TXN-01019151 | Square | $66.13 | $1.92 | $64.21 | 2026-03-25 19:14:15 |
| TXN-01016007 | Toast | $115.50 | $3.00 | $112.50 | 2026-03-25 19:12:11 |
| TXN-01017564 | Toast | $104.45 | $2.72 | $101.73 | 2026-03-25 19:09:27 |