Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015271 | GrubHub | $130.67 | $39.20 | $91.47 | 2026-03-25 20:25:13 |
| TXN-01010044 | DoorDash | $127.94 | $38.38 | $89.56 | 2026-03-25 20:24:16 |
| TXN-01015616 | GrubHub | $146.08 | $43.82 | $102.26 | 2026-03-25 20:21:39 |
| TXN-01016727 | Toast | $40.13 | $1.04 | $39.09 | 2026-03-25 20:20:54 |
| TXN-01015811 | Toast | $54.30 | $1.41 | $52.89 | 2026-03-25 20:19:29 |
| TXN-01016955 | Toast | $64.07 | $1.67 | $62.40 | 2026-03-25 20:18:42 |
| TXN-01014698 | GrubHub | $93.39 | $28.02 | $65.37 | 2026-03-25 20:12:28 |
| TXN-01018559 | Square | $98.02 | $2.84 | $95.18 | 2026-03-25 20:11:56 |
| TXN-01011599 | DoorDash | $124.62 | $37.39 | $87.23 | 2026-03-25 20:08:42 |
| TXN-01009765 | DoorDash | $134.87 | $40.46 | $94.41 | 2026-03-25 20:04:20 |
| TXN-01017432 | Toast | $48.85 | $1.27 | $47.58 | 2026-03-25 20:03:56 |
| TXN-01017688 | Square | $102.45 | $2.97 | $99.48 | 2026-03-25 20:01:37 |
| TXN-01014427 | UberEats | $104.94 | $31.48 | $73.46 | 2026-03-25 20:01:31 |
| TXN-01015072 | GrubHub | $93.88 | $28.16 | $65.72 | 2026-03-25 20:01:29 |
| TXN-01016215 | Toast | $68.33 | $1.78 | $66.55 | 2026-03-25 19:58:20 |
| TXN-01019534 | Clover | $101.52 | $2.44 | $99.08 | 2026-03-25 19:57:40 |
| TXN-01019130 | Square | $141.17 | $4.09 | $137.08 | 2026-03-25 19:57:17 |
| TXN-01014498 | UberEats | $133.84 | $40.15 | $93.69 | 2026-03-25 19:56:52 |
| TXN-01018451 | Square | $105.76 | $3.07 | $102.69 | 2026-03-25 19:55:58 |
| TXN-01015538 | GrubHub | $79.76 | $23.93 | $55.83 | 2026-03-25 19:51:26 |
| TXN-01015095 | GrubHub | $115.87 | $34.76 | $81.11 | 2026-03-25 19:49:27 |
| TXN-01011850 | DoorDash | $139.37 | $41.81 | $97.56 | 2026-03-25 19:48:11 |
| TXN-01010263 | DoorDash | $67.24 | $20.17 | $47.07 | 2026-03-25 19:46:50 |
| TXN-01018596 | Square | $39.90 | $1.16 | $38.74 | 2026-03-25 19:46:46 |
| TXN-01014213 | UberEats | $126.13 | $37.84 | $88.29 | 2026-03-25 19:46:08 |