Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016563 | Toast | $125.84 | $3.27 | $122.57 | 2026-03-25 21:23:20 |
| TXN-01018325 | Square | $110.53 | $3.21 | $107.32 | 2026-03-25 21:23:15 |
| TXN-01017185 | Toast | $46.60 | $1.21 | $45.39 | 2026-03-25 21:17:57 |
| TXN-01014313 | UberEats | $126.35 | $37.90 | $88.45 | 2026-03-25 21:13:01 |
| TXN-01017887 | Square | $133.45 | $3.87 | $129.58 | 2026-03-25 21:10:52 |
| TXN-01017415 | Toast | $108.85 | $2.83 | $106.02 | 2026-03-25 21:10:08 |
| TXN-01019345 | Clover | $115.95 | $2.78 | $113.17 | 2026-03-25 21:03:46 |
| TXN-01011304 | DoorDash | $113.19 | $33.96 | $79.23 | 2026-03-25 21:00:25 |
| TXN-01019951 | Clover | $72.46 | $1.74 | $70.72 | 2026-03-25 20:53:11 |
| TXN-01010199 | DoorDash | $148.44 | $44.53 | $103.91 | 2026-03-25 20:52:26 |
| TXN-01013131 | UberEats | $138.76 | $41.63 | $97.13 | 2026-03-25 20:49:11 |
| TXN-01011239 | DoorDash | $122.14 | $36.64 | $85.50 | 2026-03-25 20:48:48 |
| TXN-01019602 | Clover | $48.14 | $1.16 | $46.98 | 2026-03-25 20:46:11 |
| TXN-01010409 | DoorDash | $132.03 | $39.61 | $92.42 | 2026-03-25 20:43:59 |
| TXN-01019917 | Clover | $88.62 | $2.13 | $86.49 | 2026-03-25 20:43:01 |
| TXN-01017479 | Toast | $130.21 | $3.39 | $126.82 | 2026-03-25 20:39:26 |
| TXN-01011524 | DoorDash | $78.22 | $23.47 | $54.75 | 2026-03-25 20:33:08 |
| TXN-01018825 | Square | $133.01 | $3.86 | $129.15 | 2026-03-25 20:32:30 |
| TXN-01010210 | DoorDash | $77.30 | $23.19 | $54.11 | 2026-03-25 20:31:15 |
| TXN-01012887 | UberEats | $120.60 | $36.18 | $84.42 | 2026-03-25 20:29:13 |
| TXN-01013289 | UberEats | $150.93 | $45.28 | $105.65 | 2026-03-25 20:27:49 |
| TXN-01015471 | GrubHub | $156.81 | $47.04 | $109.77 | 2026-03-25 20:27:29 |
| TXN-01017365 | Toast | $103.22 | $2.68 | $100.54 | 2026-03-25 20:26:41 |
| TXN-01009918 | DoorDash | $82.12 | $24.64 | $57.48 | 2026-03-25 20:26:28 |
| TXN-01017646 | Toast | $42.85 | $1.11 | $41.74 | 2026-03-25 20:25:26 |