Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014185 | UberEats | $75.51 | $22.65 | $52.86 | 2026-03-26 10:52:20 |
| TXN-01016917 | Toast | $58.55 | $1.52 | $57.03 | 2026-03-26 10:47:22 |
| TXN-01012303 | DoorDash | $115.88 | $34.76 | $81.12 | 2026-03-26 10:43:30 |
| TXN-01013426 | UberEats | $155.72 | $46.72 | $109.00 | 2026-03-26 10:38:19 |
| TXN-01018542 | Square | $110.03 | $3.19 | $106.84 | 2026-03-26 10:37:42 |
| TXN-01014679 | UberEats | $114.83 | $34.45 | $80.38 | 2026-03-26 10:31:30 |
| TXN-01012329 | UberEats | $118.27 | $35.48 | $82.79 | 2026-03-26 10:25:52 |
| TXN-01014179 | UberEats | $51.15 | $15.34 | $35.81 | 2026-03-26 10:23:14 |
| TXN-01019232 | Clover | $117.74 | $2.83 | $114.91 | 2026-03-26 10:20:57 |
| TXN-01018672 | Square | $62.77 | $1.82 | $60.95 | 2026-03-26 10:09:55 |
| TXN-01014443 | UberEats | $115.57 | $34.67 | $80.90 | 2026-03-26 10:08:24 |
| TXN-01019012 | Square | $105.11 | $3.05 | $102.06 | 2026-03-26 10:06:02 |
| TXN-01013793 | UberEats | $46.66 | $14.00 | $32.66 | 2026-03-26 10:00:42 |
| TXN-01016461 | Toast | $66.69 | $1.73 | $64.96 | 2026-03-26 09:44:38 |
| TXN-01009730 | DoorDash | $129.20 | $38.76 | $90.44 | 2026-03-26 09:43:14 |
| TXN-01016100 | Toast | $69.33 | $1.80 | $67.53 | 2026-03-26 09:38:42 |
| TXN-01014953 | GrubHub | $126.17 | $37.85 | $88.32 | 2026-03-26 09:28:31 |
| TXN-01019746 | Clover | $102.91 | $2.47 | $100.44 | 2026-03-26 09:19:10 |
| TXN-01011121 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-26 09:07:07 |
| TXN-01014527 | UberEats | $116.87 | $35.06 | $81.81 | 2026-03-26 09:04:25 |
| TXN-01018088 | Square | $40.02 | $1.16 | $38.86 | 2026-03-26 08:55:33 |
| TXN-01009404 | DoorDash | $107.22 | $32.17 | $75.05 | 2026-03-26 08:54:44 |
| TXN-01015143 | GrubHub | $75.46 | $22.64 | $52.82 | 2026-03-26 08:53:02 |
| TXN-01012334 | UberEats | $73.86 | $22.16 | $51.70 | 2026-03-26 08:50:32 |
| TXN-01010523 | DoorDash | $85.21 | $25.56 | $59.65 | 2026-03-26 08:46:50 |