Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014106 | UberEats | $145.59 | $43.68 | $101.91 | 2026-03-26 11:49:31 |
| TXN-01019018 | Square | $57.85 | $1.68 | $56.17 | 2026-03-26 11:49:14 |
| TXN-01014815 | GrubHub | $87.15 | $26.14 | $61.01 | 2026-03-26 11:47:20 |
| TXN-01014503 | UberEats | $110.47 | $33.14 | $77.33 | 2026-03-26 11:46:52 |
| TXN-01011363 | DoorDash | $135.38 | $40.61 | $94.77 | 2026-03-26 11:44:55 |
| TXN-01014268 | UberEats | $86.45 | $25.93 | $60.52 | 2026-03-26 11:43:03 |
| TXN-01015120 | GrubHub | $61.68 | $18.50 | $43.18 | 2026-03-26 11:42:40 |
| TXN-01012638 | UberEats | $85.94 | $25.78 | $60.16 | 2026-03-26 11:38:29 |
| TXN-01018653 | Square | $55.22 | $1.60 | $53.62 | 2026-03-26 11:35:18 |
| TXN-01011750 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-26 11:30:23 |
| TXN-01017316 | Toast | $121.97 | $3.17 | $118.80 | 2026-03-26 11:27:23 |
| TXN-01016624 | Toast | $89.76 | $2.33 | $87.43 | 2026-03-26 11:25:36 |
| TXN-01018375 | Square | $70.28 | $2.04 | $68.24 | 2026-03-26 11:23:25 |
| TXN-01014385 | UberEats | $87.55 | $26.26 | $61.29 | 2026-03-26 11:22:09 |
| TXN-01012670 | UberEats | $59.81 | $17.94 | $41.87 | 2026-03-26 11:20:05 |
| TXN-01009774 | DoorDash | $133.73 | $40.12 | $93.61 | 2026-03-26 11:19:39 |
| TXN-01013728 | UberEats | $118.61 | $35.58 | $83.03 | 2026-03-26 11:18:57 |
| TXN-01010428 | DoorDash | $139.95 | $41.98 | $97.97 | 2026-03-26 11:17:48 |
| TXN-01015447 | GrubHub | $109.05 | $32.71 | $76.34 | 2026-03-26 11:14:34 |
| TXN-01014806 | GrubHub | $137.84 | $41.35 | $96.49 | 2026-03-26 11:12:23 |
| TXN-01019180 | Square | $58.02 | $1.68 | $56.34 | 2026-03-26 11:10:14 |
| TXN-01017742 | Square | $76.94 | $2.23 | $74.71 | 2026-03-26 11:08:31 |
| TXN-01012034 | DoorDash | $77.68 | $23.30 | $54.38 | 2026-03-26 11:01:18 |
| TXN-01012379 | UberEats | $152.31 | $45.69 | $106.62 | 2026-03-26 10:58:22 |
| TXN-01010660 | DoorDash | $81.29 | $24.39 | $56.90 | 2026-03-26 10:54:17 |