Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013378 | UberEats | $94.29 | $28.29 | $66.00 | 2026-03-26 12:34:44 |
| TXN-01010562 | DoorDash | $90.60 | $27.18 | $63.42 | 2026-03-26 12:33:53 |
| TXN-01017476 | Toast | $128.03 | $3.33 | $124.70 | 2026-03-26 12:30:38 |
| TXN-01013852 | UberEats | $56.77 | $17.03 | $39.74 | 2026-03-26 12:29:03 |
| TXN-01017045 | Toast | $63.36 | $1.65 | $61.71 | 2026-03-26 12:26:47 |
| TXN-01013925 | UberEats | $129.16 | $38.75 | $90.41 | 2026-03-26 12:26:29 |
| TXN-01011024 | DoorDash | $62.81 | $18.84 | $43.97 | 2026-03-26 12:24:40 |
| TXN-01012798 | UberEats | $113.90 | $34.17 | $79.73 | 2026-03-26 12:23:53 |
| TXN-01013616 | UberEats | $55.26 | $16.58 | $38.68 | 2026-03-26 12:21:10 |
| TXN-01016309 | Toast | $118.83 | $3.09 | $115.74 | 2026-03-26 12:18:34 |
| TXN-01019790 | Clover | $82.68 | $1.98 | $80.70 | 2026-03-26 12:18:16 |
| TXN-01019138 | Square | $74.36 | $2.16 | $72.20 | 2026-03-26 12:16:34 |
| TXN-01019098 | Square | $139.34 | $4.04 | $135.30 | 2026-03-26 12:15:50 |
| TXN-01012802 | UberEats | $121.33 | $36.40 | $84.93 | 2026-03-26 12:13:48 |
| TXN-01010894 | DoorDash | $93.52 | $28.06 | $65.46 | 2026-03-26 12:12:27 |
| TXN-01015445 | GrubHub | $46.01 | $13.80 | $32.21 | 2026-03-26 12:12:24 |
| TXN-01011409 | DoorDash | $52.75 | $15.82 | $36.93 | 2026-03-26 12:05:33 |
| TXN-01018080 | Square | $60.80 | $1.76 | $59.04 | 2026-03-26 12:01:31 |
| TXN-01016958 | Toast | $49.06 | $1.28 | $47.78 | 2026-03-26 12:00:26 |
| TXN-01014255 | UberEats | $143.90 | $43.17 | $100.73 | 2026-03-26 11:54:37 |
| TXN-01015771 | Toast | $83.97 | $2.18 | $81.79 | 2026-03-26 11:54:15 |
| TXN-01017059 | Toast | $106.59 | $2.77 | $103.82 | 2026-03-26 11:54:15 |
| TXN-01017431 | Toast | $131.85 | $3.43 | $128.42 | 2026-03-26 11:53:48 |
| TXN-01016777 | Toast | $116.60 | $3.03 | $113.57 | 2026-03-26 11:52:04 |
| TXN-01019206 | Clover | $143.67 | $3.45 | $140.22 | 2026-03-26 11:50:20 |