Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013568 | UberEats | $59.90 | $17.97 | $41.93 | 2026-03-26 13:23:06 |
| TXN-01017507 | Toast | $109.89 | $2.86 | $107.03 | 2026-03-26 13:19:42 |
| TXN-01012746 | UberEats | $147.48 | $44.24 | $103.24 | 2026-03-26 13:19:04 |
| TXN-01013126 | UberEats | $83.05 | $24.91 | $58.14 | 2026-03-26 13:14:35 |
| TXN-01011286 | DoorDash | $58.24 | $17.47 | $40.77 | 2026-03-26 13:12:03 |
| TXN-01011625 | DoorDash | $122.31 | $36.69 | $85.62 | 2026-03-26 13:11:46 |
| TXN-01015544 | GrubHub | $103.16 | $30.95 | $72.21 | 2026-03-26 13:10:41 |
| TXN-01015531 | GrubHub | $56.85 | $17.05 | $39.80 | 2026-03-26 13:08:58 |
| TXN-01013788 | UberEats | $105.60 | $31.68 | $73.92 | 2026-03-26 13:08:14 |
| TXN-01011865 | DoorDash | $104.21 | $31.26 | $72.95 | 2026-03-26 13:07:12 |
| TXN-01011267 | DoorDash | $55.62 | $16.69 | $38.93 | 2026-03-26 13:06:59 |
| TXN-01019961 | Clover | $100.42 | $2.41 | $98.01 | 2026-03-26 13:06:30 |
| TXN-01009712 | DoorDash | $123.19 | $36.96 | $86.23 | 2026-03-26 13:03:19 |
| TXN-01011321 | DoorDash | $78.05 | $23.41 | $54.64 | 2026-03-26 13:00:35 |
| TXN-01010049 | DoorDash | $102.06 | $30.62 | $71.44 | 2026-03-26 12:56:02 |
| TXN-01019335 | Clover | $123.11 | $2.95 | $120.16 | 2026-03-26 12:55:05 |
| TXN-01019348 | Clover | $122.97 | $2.95 | $120.02 | 2026-03-26 12:54:43 |
| TXN-01009862 | DoorDash | $112.73 | $33.82 | $78.91 | 2026-03-26 12:53:46 |
| TXN-01016241 | Toast | $47.25 | $1.23 | $46.02 | 2026-03-26 12:47:44 |
| TXN-01016299 | Toast | $47.26 | $1.23 | $46.03 | 2026-03-26 12:46:43 |
| TXN-01011298 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-26 12:40:57 |
| TXN-01015865 | Toast | $70.78 | $1.84 | $68.94 | 2026-03-26 12:39:27 |
| TXN-01016178 | Toast | $79.25 | $2.06 | $77.19 | 2026-03-26 12:38:52 |
| TXN-01016526 | Toast | $111.52 | $2.90 | $108.62 | 2026-03-26 12:37:36 |
| TXN-01015638 | GrubHub | $71.05 | $21.31 | $49.74 | 2026-03-26 12:35:12 |