Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018904 | Square | $114.21 | $3.31 | $110.90 | 2026-03-26 13:54:19 |
| TXN-01010046 | DoorDash | $121.23 | $36.37 | $84.86 | 2026-03-26 13:53:59 |
| TXN-01018567 | Square | $85.16 | $2.47 | $82.69 | 2026-03-26 13:53:28 |
| TXN-01009521 | DoorDash | $132.15 | $39.65 | $92.50 | 2026-03-26 13:52:28 |
| TXN-01019919 | Clover | $54.57 | $1.31 | $53.26 | 2026-03-26 13:52:27 |
| TXN-01018772 | Square | $72.67 | $2.11 | $70.56 | 2026-03-26 13:49:47 |
| TXN-01010322 | DoorDash | $44.89 | $13.47 | $31.42 | 2026-03-26 13:47:28 |
| TXN-01010597 | DoorDash | $159.37 | $47.81 | $111.56 | 2026-03-26 13:47:14 |
| TXN-01017763 | Square | $140.54 | $4.08 | $136.46 | 2026-03-26 13:45:57 |
| TXN-01016583 | Toast | $126.05 | $3.28 | $122.77 | 2026-03-26 13:43:09 |
| TXN-01014285 | UberEats | $53.16 | $15.95 | $37.21 | 2026-03-26 13:42:55 |
| TXN-01011815 | DoorDash | $93.33 | $28.00 | $65.33 | 2026-03-26 13:42:10 |
| TXN-01009456 | DoorDash | $74.38 | $22.31 | $52.07 | 2026-03-26 13:41:18 |
| TXN-01012250 | DoorDash | $103.78 | $31.13 | $72.65 | 2026-03-26 13:39:09 |
| TXN-01014430 | UberEats | $79.81 | $23.94 | $55.87 | 2026-03-26 13:38:10 |
| TXN-01010568 | DoorDash | $132.19 | $39.66 | $92.53 | 2026-03-26 13:37:53 |
| TXN-01015774 | Toast | $111.86 | $2.91 | $108.95 | 2026-03-26 13:34:02 |
| TXN-01016644 | Toast | $104.77 | $2.72 | $102.05 | 2026-03-26 13:32:56 |
| TXN-01016948 | Toast | $92.36 | $2.40 | $89.96 | 2026-03-26 13:32:50 |
| TXN-01011293 | DoorDash | $113.76 | $34.13 | $79.63 | 2026-03-26 13:32:01 |
| TXN-01016951 | Toast | $66.84 | $1.74 | $65.10 | 2026-03-26 13:31:35 |
| TXN-01009390 | DoorDash | $48.42 | $14.53 | $33.89 | 2026-03-26 13:30:43 |
| TXN-01014299 | UberEats | $81.36 | $24.41 | $56.95 | 2026-03-26 13:30:13 |
| TXN-01012258 | DoorDash | $56.82 | $17.05 | $39.77 | 2026-03-26 13:28:05 |
| TXN-01015535 | GrubHub | $98.38 | $29.51 | $68.87 | 2026-03-26 13:24:44 |