Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016934 | Toast | $87.13 | $2.27 | $84.86 | 2026-03-26 14:48:22 |
| TXN-01013907 | UberEats | $133.74 | $40.12 | $93.62 | 2026-03-26 14:46:04 |
| TXN-01011498 | DoorDash | $154.01 | $46.20 | $107.81 | 2026-03-26 14:46:03 |
| TXN-01014353 | UberEats | $79.74 | $23.92 | $55.82 | 2026-03-26 14:41:47 |
| TXN-01011604 | DoorDash | $84.09 | $25.23 | $58.86 | 2026-03-26 14:40:28 |
| TXN-01011525 | DoorDash | $87.36 | $26.21 | $61.15 | 2026-03-26 14:36:17 |
| TXN-01013612 | UberEats | $97.08 | $29.12 | $67.96 | 2026-03-26 14:35:58 |
| TXN-01019167 | Square | $142.92 | $4.14 | $138.78 | 2026-03-26 14:35:07 |
| TXN-01013403 | UberEats | $110.91 | $33.27 | $77.64 | 2026-03-26 14:32:36 |
| TXN-01009702 | DoorDash | $141.73 | $42.52 | $99.21 | 2026-03-26 14:30:02 |
| TXN-01017315 | Toast | $122.05 | $3.17 | $118.88 | 2026-03-26 14:27:19 |
| TXN-01012478 | UberEats | $64.41 | $19.32 | $45.09 | 2026-03-26 14:21:33 |
| TXN-01013174 | UberEats | $73.81 | $22.14 | $51.67 | 2026-03-26 14:18:32 |
| TXN-01017852 | Square | $67.48 | $1.96 | $65.52 | 2026-03-26 14:12:49 |
| TXN-01018432 | Square | $43.13 | $1.25 | $41.88 | 2026-03-26 14:09:48 |
| TXN-01015397 | GrubHub | $57.11 | $17.13 | $39.98 | 2026-03-26 14:09:16 |
| TXN-01017717 | Square | $115.50 | $3.35 | $112.15 | 2026-03-26 14:06:17 |
| TXN-01018213 | Square | $64.38 | $1.87 | $62.51 | 2026-03-26 14:05:17 |
| TXN-01019363 | Clover | $143.64 | $3.45 | $140.19 | 2026-03-26 14:04:26 |
| TXN-01018521 | Square | $78.64 | $2.28 | $76.36 | 2026-03-26 14:02:56 |
| TXN-01012407 | UberEats | $65.70 | $19.71 | $45.99 | 2026-03-26 14:01:02 |
| TXN-01019795 | Clover | $142.70 | $3.42 | $139.28 | 2026-03-26 13:58:31 |
| TXN-01014236 | UberEats | $57.45 | $17.23 | $40.22 | 2026-03-26 13:58:00 |
| TXN-01016058 | Toast | $60.94 | $1.58 | $59.36 | 2026-03-26 13:57:19 |
| TXN-01011528 | DoorDash | $113.68 | $34.10 | $79.58 | 2026-03-26 13:55:00 |