Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015338 | GrubHub | $140.76 | $42.23 | $98.53 | 2026-03-26 16:16:03 |
| TXN-01010028 | DoorDash | $127.91 | $38.37 | $89.54 | 2026-03-26 16:12:25 |
| TXN-01011699 | DoorDash | $55.94 | $16.78 | $39.16 | 2026-03-26 16:06:54 |
| TXN-01016032 | Toast | $40.56 | $1.05 | $39.51 | 2026-03-26 16:06:44 |
| TXN-01012355 | UberEats | $133.97 | $40.19 | $93.78 | 2026-03-26 16:03:04 |
| TXN-01015928 | Toast | $74.83 | $1.95 | $72.88 | 2026-03-26 15:55:48 |
| TXN-01015134 | GrubHub | $63.40 | $19.02 | $44.38 | 2026-03-26 15:50:45 |
| TXN-01018019 | Square | $90.77 | $2.63 | $88.14 | 2026-03-26 15:50:21 |
| TXN-01014980 | GrubHub | $51.91 | $15.57 | $36.34 | 2026-03-26 15:44:56 |
| TXN-01010404 | DoorDash | $114.75 | $34.42 | $80.33 | 2026-03-26 15:41:01 |
| TXN-01018057 | Square | $86.98 | $2.52 | $84.46 | 2026-03-26 15:35:19 |
| TXN-01009671 | DoorDash | $57.69 | $17.31 | $40.38 | 2026-03-26 15:31:26 |
| TXN-01011969 | DoorDash | $121.11 | $36.33 | $84.78 | 2026-03-26 15:28:55 |
| TXN-01010323 | DoorDash | $49.60 | $14.88 | $34.72 | 2026-03-26 15:28:13 |
| TXN-01019393 | Clover | $52.85 | $1.27 | $51.58 | 2026-03-26 15:25:44 |
| TXN-01014672 | UberEats | $56.39 | $16.92 | $39.47 | 2026-03-26 15:17:26 |
| TXN-01013527 | UberEats | $155.03 | $46.51 | $108.52 | 2026-03-26 15:12:49 |
| TXN-01015604 | GrubHub | $66.10 | $19.83 | $46.27 | 2026-03-26 15:04:48 |
| TXN-01019707 | Clover | $76.62 | $1.84 | $74.78 | 2026-03-26 15:04:17 |
| TXN-01013726 | UberEats | $63.75 | $19.12 | $44.63 | 2026-03-26 15:04:13 |
| TXN-01017557 | Toast | $111.78 | $2.91 | $108.87 | 2026-03-26 15:03:28 |
| TXN-01018502 | Square | $105.71 | $3.07 | $102.64 | 2026-03-26 14:59:09 |
| TXN-01015890 | Toast | $93.77 | $2.44 | $91.33 | 2026-03-26 14:55:01 |
| TXN-01014480 | UberEats | $149.73 | $44.92 | $104.81 | 2026-03-26 14:52:51 |
| TXN-01018523 | Square | $112.02 | $3.25 | $108.77 | 2026-03-26 14:49:55 |