Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015246 | GrubHub | $110.66 | $33.20 | $77.46 | 2026-03-26 17:42:17 |
| TXN-01015545 | GrubHub | $73.93 | $22.18 | $51.75 | 2026-03-26 17:41:32 |
| TXN-01011926 | DoorDash | $102.66 | $30.80 | $71.86 | 2026-03-26 17:33:49 |
| TXN-01015214 | GrubHub | $85.58 | $25.67 | $59.91 | 2026-03-26 17:32:53 |
| TXN-01010250 | DoorDash | $96.47 | $28.94 | $67.53 | 2026-03-26 17:32:46 |
| TXN-01014767 | GrubHub | $146.50 | $43.95 | $102.55 | 2026-03-26 17:30:34 |
| TXN-01010963 | DoorDash | $114.35 | $34.30 | $80.05 | 2026-03-26 17:29:10 |
| TXN-01009915 | DoorDash | $154.04 | $46.21 | $107.83 | 2026-03-26 17:24:20 |
| TXN-01011029 | DoorDash | $98.08 | $29.42 | $68.66 | 2026-03-26 17:23:49 |
| TXN-01017336 | Toast | $44.67 | $1.16 | $43.51 | 2026-03-26 17:23:21 |
| TXN-01012525 | UberEats | $45.33 | $13.60 | $31.73 | 2026-03-26 17:15:42 |
| TXN-01012287 | DoorDash | $63.33 | $19.00 | $44.33 | 2026-03-26 17:13:32 |
| TXN-01013293 | UberEats | $64.30 | $19.29 | $45.01 | 2026-03-26 17:12:54 |
| TXN-01015744 | GrubHub | $105.48 | $31.64 | $73.84 | 2026-03-26 17:10:46 |
| TXN-01012807 | UberEats | $123.97 | $37.19 | $86.78 | 2026-03-26 17:08:56 |
| TXN-01015065 | GrubHub | $144.97 | $43.49 | $101.48 | 2026-03-26 17:08:24 |
| TXN-01013337 | UberEats | $59.11 | $17.73 | $41.38 | 2026-03-26 17:01:24 |
| TXN-01019515 | Clover | $96.06 | $2.31 | $93.75 | 2026-03-26 17:00:39 |
| TXN-01014361 | UberEats | $80.84 | $24.25 | $56.59 | 2026-03-26 17:00:25 |
| TXN-01014303 | UberEats | $124.75 | $37.42 | $87.33 | 2026-03-26 16:56:07 |
| TXN-01014872 | GrubHub | $132.11 | $39.63 | $92.48 | 2026-03-26 16:52:37 |
| TXN-01015972 | Toast | $103.87 | $2.70 | $101.17 | 2026-03-26 16:37:27 |
| TXN-01014932 | GrubHub | $119.20 | $35.76 | $83.44 | 2026-03-26 16:34:54 |
| TXN-01014783 | GrubHub | $131.29 | $39.39 | $91.90 | 2026-03-26 16:34:03 |
| TXN-01010052 | DoorDash | $105.12 | $31.54 | $73.58 | 2026-03-26 16:32:07 |