Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019118 | Square | $88.61 | $2.57 | $86.04 | 2026-03-26 18:16:09 |
| TXN-01012413 | UberEats | $86.47 | $25.94 | $60.53 | 2026-03-26 18:15:41 |
| TXN-01016545 | Toast | $51.65 | $1.34 | $50.31 | 2026-03-26 18:14:19 |
| TXN-01019204 | Clover | $123.19 | $2.96 | $120.23 | 2026-03-26 18:14:15 |
| TXN-01015973 | Toast | $73.22 | $1.90 | $71.32 | 2026-03-26 18:14:06 |
| TXN-01011573 | DoorDash | $154.27 | $46.28 | $107.99 | 2026-03-26 18:12:51 |
| TXN-01019669 | Clover | $99.59 | $2.39 | $97.20 | 2026-03-26 18:12:09 |
| TXN-01013243 | UberEats | $151.51 | $45.45 | $106.06 | 2026-03-26 18:11:51 |
| TXN-01012706 | UberEats | $112.23 | $33.67 | $78.56 | 2026-03-26 18:10:19 |
| TXN-01014696 | GrubHub | $109.53 | $32.86 | $76.67 | 2026-03-26 18:08:55 |
| TXN-01014202 | UberEats | $125.72 | $37.72 | $88.00 | 2026-03-26 18:08:32 |
| TXN-01017575 | Toast | $114.83 | $2.99 | $111.84 | 2026-03-26 18:04:37 |
| TXN-01019468 | Clover | $104.17 | $2.50 | $101.67 | 2026-03-26 18:03:39 |
| TXN-01014166 | UberEats | $158.62 | $47.59 | $111.03 | 2026-03-26 18:02:20 |
| TXN-01019517 | Clover | $64.25 | $1.54 | $62.71 | 2026-03-26 18:00:42 |
| TXN-01011466 | DoorDash | $82.25 | $24.68 | $57.57 | 2026-03-26 17:58:04 |
| TXN-01015516 | GrubHub | $140.34 | $42.10 | $98.24 | 2026-03-26 17:53:35 |
| TXN-01015036 | GrubHub | $121.00 | $36.30 | $84.70 | 2026-03-26 17:51:40 |
| TXN-01015449 | GrubHub | $124.32 | $37.30 | $87.02 | 2026-03-26 17:50:14 |
| TXN-01014311 | UberEats | $71.31 | $21.39 | $49.92 | 2026-03-26 17:50:02 |
| TXN-01011224 | DoorDash | $157.48 | $47.24 | $110.24 | 2026-03-26 17:46:24 |
| TXN-01018264 | Square | $78.26 | $2.27 | $75.99 | 2026-03-26 17:46:11 |
| TXN-01016577 | Toast | $50.95 | $1.32 | $49.63 | 2026-03-26 17:43:08 |
| TXN-01012225 | DoorDash | $58.92 | $17.68 | $41.24 | 2026-03-26 17:42:29 |
| TXN-01016067 | Toast | $88.88 | $2.31 | $86.57 | 2026-03-26 17:42:27 |