Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014348 | UberEats | $157.73 | $47.32 | $110.41 | 2026-03-26 18:51:22 |
| TXN-01018928 | Square | $52.40 | $1.52 | $50.88 | 2026-03-26 18:51:08 |
| TXN-01010998 | DoorDash | $79.61 | $23.88 | $55.73 | 2026-03-26 18:48:42 |
| TXN-01017666 | Toast | $118.82 | $3.09 | $115.73 | 2026-03-26 18:47:49 |
| TXN-01019574 | Clover | $96.60 | $2.32 | $94.28 | 2026-03-26 18:47:34 |
| TXN-01015323 | GrubHub | $117.97 | $35.39 | $82.58 | 2026-03-26 18:46:46 |
| TXN-01019849 | Clover | $137.64 | $3.30 | $134.34 | 2026-03-26 18:45:28 |
| TXN-01014477 | UberEats | $70.82 | $21.25 | $49.57 | 2026-03-26 18:41:59 |
| TXN-01011517 | DoorDash | $85.54 | $25.66 | $59.88 | 2026-03-26 18:41:12 |
| TXN-01016556 | Toast | $71.99 | $1.87 | $70.12 | 2026-03-26 18:40:59 |
| TXN-01010336 | DoorDash | $50.64 | $15.19 | $35.45 | 2026-03-26 18:39:50 |
| TXN-01012290 | DoorDash | $102.21 | $30.66 | $71.55 | 2026-03-26 18:38:56 |
| TXN-01016312 | Toast | $129.07 | $3.36 | $125.71 | 2026-03-26 18:38:46 |
| TXN-01009940 | DoorDash | $74.66 | $22.40 | $52.26 | 2026-03-26 18:36:52 |
| TXN-01009872 | DoorDash | $73.48 | $22.04 | $51.44 | 2026-03-26 18:36:06 |
| TXN-01015877 | Toast | $48.06 | $1.25 | $46.81 | 2026-03-26 18:35:49 |
| TXN-01016975 | Toast | $137.26 | $3.57 | $133.69 | 2026-03-26 18:34:34 |
| TXN-01009866 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-03-26 18:32:20 |
| TXN-01016514 | Toast | $84.97 | $2.21 | $82.76 | 2026-03-26 18:28:28 |
| TXN-01019985 | Clover | $116.37 | $2.79 | $113.58 | 2026-03-26 18:27:24 |
| TXN-01012814 | UberEats | $86.02 | $25.81 | $60.21 | 2026-03-26 18:24:37 |
| TXN-01016733 | Toast | $53.22 | $1.38 | $51.84 | 2026-03-26 18:21:42 |
| TXN-01018645 | Square | $39.51 | $1.15 | $38.36 | 2026-03-26 18:21:05 |
| TXN-01018763 | Square | $127.93 | $3.71 | $124.22 | 2026-03-26 18:18:58 |
| TXN-01013794 | UberEats | $155.86 | $46.76 | $109.10 | 2026-03-26 18:18:07 |