Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013613 | UberEats | $116.61 | $34.98 | $81.63 | 2026-03-26 19:35:24 |
| TXN-01018425 | Square | $85.83 | $2.49 | $83.34 | 2026-03-26 19:33:51 |
| TXN-01011876 | DoorDash | $122.96 | $36.89 | $86.07 | 2026-03-26 19:30:16 |
| TXN-01016672 | Toast | $43.96 | $1.14 | $42.82 | 2026-03-26 19:29:36 |
| TXN-01017499 | Toast | $68.23 | $1.77 | $66.46 | 2026-03-26 19:28:51 |
| TXN-01019438 | Clover | $43.10 | $1.03 | $42.07 | 2026-03-26 19:25:15 |
| TXN-01017920 | Square | $52.64 | $1.53 | $51.11 | 2026-03-26 19:24:30 |
| TXN-01016407 | Toast | $40.32 | $1.05 | $39.27 | 2026-03-26 19:23:08 |
| TXN-01018883 | Square | $90.91 | $2.64 | $88.27 | 2026-03-26 19:22:09 |
| TXN-01016166 | Toast | $104.12 | $2.71 | $101.41 | 2026-03-26 19:17:55 |
| TXN-01013941 | UberEats | $91.86 | $27.56 | $64.30 | 2026-03-26 19:16:39 |
| TXN-01018858 | Square | $73.72 | $2.14 | $71.58 | 2026-03-26 19:14:55 |
| TXN-01019848 | Clover | $102.49 | $2.46 | $100.03 | 2026-03-26 19:13:09 |
| TXN-01010979 | DoorDash | $139.58 | $41.87 | $97.71 | 2026-03-26 19:04:18 |
| TXN-01018564 | Square | $115.61 | $3.35 | $112.26 | 2026-03-26 19:01:34 |
| TXN-01013823 | UberEats | $111.20 | $33.36 | $77.84 | 2026-03-26 19:00:36 |
| TXN-01010502 | DoorDash | $144.01 | $43.20 | $100.81 | 2026-03-26 19:00:27 |
| TXN-01009960 | DoorDash | $96.80 | $29.04 | $67.76 | 2026-03-26 18:58:01 |
| TXN-01012809 | UberEats | $87.08 | $26.12 | $60.96 | 2026-03-26 18:57:16 |
| TXN-01012569 | UberEats | $68.86 | $20.66 | $48.20 | 2026-03-26 18:54:32 |
| TXN-01018039 | Square | $130.97 | $3.80 | $127.17 | 2026-03-26 18:53:30 |
| TXN-01013633 | UberEats | $71.18 | $21.35 | $49.83 | 2026-03-26 18:52:46 |
| TXN-01009583 | DoorDash | $147.23 | $44.17 | $103.06 | 2026-03-26 18:52:45 |
| TXN-01011238 | DoorDash | $106.96 | $32.09 | $74.87 | 2026-03-26 18:52:00 |
| TXN-01019199 | Clover | $132.41 | $3.18 | $129.23 | 2026-03-26 18:51:31 |