Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015312 | GrubHub | $106.77 | $32.03 | $74.74 | 2026-03-26 20:08:36 |
| TXN-01014075 | UberEats | $154.61 | $46.38 | $108.23 | 2026-03-26 20:08:32 |
| TXN-01019988 | Clover | $60.36 | $1.45 | $58.91 | 2026-03-26 20:04:42 |
| TXN-01010154 | DoorDash | $73.31 | $21.99 | $51.32 | 2026-03-26 20:02:37 |
| TXN-01016113 | Toast | $117.24 | $3.05 | $114.19 | 2026-03-26 19:58:17 |
| TXN-01014540 | UberEats | $103.68 | $31.10 | $72.58 | 2026-03-26 19:56:08 |
| TXN-01010746 | DoorDash | $120.82 | $36.25 | $84.57 | 2026-03-26 19:55:38 |
| TXN-01009632 | DoorDash | $113.87 | $34.16 | $79.71 | 2026-03-26 19:55:27 |
| TXN-01018159 | Square | $100.65 | $2.92 | $97.73 | 2026-03-26 19:55:12 |
| TXN-01016455 | Toast | $83.09 | $2.16 | $80.93 | 2026-03-26 19:53:12 |
| TXN-01013811 | UberEats | $100.50 | $30.15 | $70.35 | 2026-03-26 19:51:56 |
| TXN-01010830 | DoorDash | $83.68 | $25.10 | $58.58 | 2026-03-26 19:51:18 |
| TXN-01019560 | Clover | $144.69 | $3.47 | $141.22 | 2026-03-26 19:51:03 |
| TXN-01013563 | UberEats | $110.17 | $33.05 | $77.12 | 2026-03-26 19:47:09 |
| TXN-01012768 | UberEats | $45.15 | $13.54 | $31.61 | 2026-03-26 19:46:18 |
| TXN-01017333 | Toast | $89.98 | $2.34 | $87.64 | 2026-03-26 19:46:01 |
| TXN-01019507 | Clover | $83.54 | $2.00 | $81.54 | 2026-03-26 19:45:41 |
| TXN-01016005 | Toast | $75.40 | $1.96 | $73.44 | 2026-03-26 19:45:22 |
| TXN-01009990 | DoorDash | $121.71 | $36.51 | $85.20 | 2026-03-26 19:44:34 |
| TXN-01009684 | DoorDash | $125.57 | $37.67 | $87.90 | 2026-03-26 19:44:23 |
| TXN-01012109 | DoorDash | $94.94 | $28.48 | $66.46 | 2026-03-26 19:44:05 |
| TXN-01018899 | Square | $133.58 | $3.87 | $129.71 | 2026-03-26 19:42:13 |
| TXN-01019801 | Clover | $70.83 | $1.70 | $69.13 | 2026-03-26 19:37:53 |
| TXN-01014646 | UberEats | $124.96 | $37.49 | $87.47 | 2026-03-26 19:36:29 |
| TXN-01014321 | UberEats | $44.04 | $13.21 | $30.83 | 2026-03-26 19:36:01 |