Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019770 | Clover | $86.99 | $2.09 | $84.90 | 2026-03-26 21:06:40 |
| TXN-01009902 | DoorDash | $75.60 | $22.68 | $52.92 | 2026-03-26 21:02:36 |
| TXN-01011278 | DoorDash | $124.31 | $37.29 | $87.02 | 2026-03-26 21:00:27 |
| TXN-01015184 | GrubHub | $128.11 | $38.43 | $89.68 | 2026-03-26 20:59:14 |
| TXN-01011638 | DoorDash | $135.55 | $40.66 | $94.89 | 2026-03-26 20:56:29 |
| TXN-01011154 | DoorDash | $100.96 | $30.29 | $70.67 | 2026-03-26 20:55:45 |
| TXN-01011504 | DoorDash | $57.70 | $17.31 | $40.39 | 2026-03-26 20:55:28 |
| TXN-01012141 | DoorDash | $156.95 | $47.08 | $109.87 | 2026-03-26 20:54:12 |
| TXN-01016265 | Toast | $93.23 | $2.42 | $90.81 | 2026-03-26 20:52:12 |
| TXN-01013214 | UberEats | $92.12 | $27.64 | $64.48 | 2026-03-26 20:44:47 |
| TXN-01011350 | DoorDash | $145.68 | $43.70 | $101.98 | 2026-03-26 20:32:27 |
| TXN-01009995 | DoorDash | $136.38 | $40.91 | $95.47 | 2026-03-26 20:28:44 |
| TXN-01019869 | Clover | $70.78 | $1.70 | $69.08 | 2026-03-26 20:28:44 |
| TXN-01011822 | DoorDash | $141.17 | $42.35 | $98.82 | 2026-03-26 20:26:11 |
| TXN-01017119 | Toast | $52.28 | $1.36 | $50.92 | 2026-03-26 20:26:05 |
| TXN-01015846 | Toast | $111.87 | $2.91 | $108.96 | 2026-03-26 20:24:37 |
| TXN-01013698 | UberEats | $130.93 | $39.28 | $91.65 | 2026-03-26 20:24:04 |
| TXN-01018289 | Square | $107.95 | $3.13 | $104.82 | 2026-03-26 20:22:52 |
| TXN-01010982 | DoorDash | $140.34 | $42.10 | $98.24 | 2026-03-26 20:19:21 |
| TXN-01015590 | GrubHub | $88.10 | $26.43 | $61.67 | 2026-03-26 20:18:54 |
| TXN-01014616 | UberEats | $158.58 | $47.57 | $111.01 | 2026-03-26 20:18:50 |
| TXN-01015735 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-26 20:15:47 |
| TXN-01014274 | UberEats | $86.93 | $26.08 | $60.85 | 2026-03-26 20:15:25 |
| TXN-01012682 | UberEats | $83.38 | $25.01 | $58.37 | 2026-03-26 20:13:45 |
| TXN-01017726 | Square | $122.79 | $3.56 | $119.23 | 2026-03-26 20:10:52 |