Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019407 | Clover | $116.25 | $2.79 | $113.46 | 2026-03-27 08:20:57 |
| TXN-01016264 | Toast | $42.36 | $1.10 | $41.26 | 2026-03-27 08:12:58 |
| TXN-01014681 | UberEats | $131.26 | $39.38 | $91.88 | 2026-03-27 07:58:34 |
| TXN-01011774 | DoorDash | $139.53 | $41.86 | $97.67 | 2026-03-27 07:37:06 |
| TXN-01015477 | GrubHub | $110.71 | $33.21 | $77.50 | 2026-03-27 07:33:30 |
| TXN-01019744 | Clover | $51.01 | $1.22 | $49.79 | 2026-03-27 07:24:53 |
| TXN-01016148 | Toast | $93.77 | $2.44 | $91.33 | 2026-03-27 07:21:00 |
| TXN-01013502 | UberEats | $51.67 | $15.50 | $36.17 | 2026-03-27 07:07:36 |
| TXN-01018277 | Square | $100.22 | $2.91 | $97.31 | 2026-03-26 23:47:27 |
| TXN-01013592 | UberEats | $101.07 | $30.32 | $70.75 | 2026-03-26 23:36:36 |
| TXN-01011609 | DoorDash | $45.65 | $13.69 | $31.96 | 2026-03-26 22:49:58 |
| TXN-01012246 | DoorDash | $79.83 | $23.95 | $55.88 | 2026-03-26 22:40:11 |
| TXN-01011252 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-26 22:36:31 |
| TXN-01014713 | GrubHub | $65.26 | $19.58 | $45.68 | 2026-03-26 22:34:10 |
| TXN-01017377 | Toast | $81.36 | $2.12 | $79.24 | 2026-03-26 22:26:58 |
| TXN-01009734 | DoorDash | $127.99 | $38.40 | $89.59 | 2026-03-26 21:57:53 |
| TXN-01015082 | GrubHub | $105.90 | $31.77 | $74.13 | 2026-03-26 21:47:13 |
| TXN-01018484 | Square | $65.39 | $1.90 | $63.49 | 2026-03-26 21:41:26 |
| TXN-01009924 | DoorDash | $62.76 | $18.83 | $43.93 | 2026-03-26 21:37:04 |
| TXN-01019519 | Clover | $114.93 | $2.76 | $112.17 | 2026-03-26 21:35:48 |
| TXN-01013022 | UberEats | $156.02 | $46.81 | $109.21 | 2026-03-26 21:32:40 |
| TXN-01012556 | UberEats | $144.88 | $43.46 | $101.42 | 2026-03-26 21:28:16 |
| TXN-01017968 | Square | $126.32 | $3.66 | $122.66 | 2026-03-26 21:27:30 |
| TXN-01020033 | Clover | $108.04 | $2.59 | $105.45 | 2026-03-26 21:17:41 |
| TXN-01012603 | UberEats | $108.16 | $32.45 | $75.71 | 2026-03-26 21:06:48 |