Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012017 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-27 10:43:53 |
| TXN-01010892 | DoorDash | $141.59 | $42.48 | $99.11 | 2026-03-27 10:41:20 |
| TXN-01017137 | Toast | $112.42 | $2.92 | $109.50 | 2026-03-27 10:37:24 |
| TXN-01014702 | GrubHub | $108.98 | $32.69 | $76.29 | 2026-03-27 10:32:04 |
| TXN-01012943 | UberEats | $52.60 | $15.78 | $36.82 | 2026-03-27 10:23:22 |
| TXN-01017249 | Toast | $127.65 | $3.32 | $124.33 | 2026-03-27 10:06:42 |
| TXN-01018059 | Square | $114.06 | $3.31 | $110.75 | 2026-03-27 10:00:43 |
| TXN-01010132 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-27 10:00:30 |
| TXN-01010233 | DoorDash | $65.40 | $19.62 | $45.78 | 2026-03-27 09:49:01 |
| TXN-01014846 | GrubHub | $64.87 | $19.46 | $45.41 | 2026-03-27 09:47:41 |
| TXN-01013464 | UberEats | $84.48 | $25.34 | $59.14 | 2026-03-27 09:42:14 |
| TXN-01017369 | Toast | $93.78 | $2.44 | $91.34 | 2026-03-27 09:24:01 |
| TXN-01009871 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-27 09:16:18 |
| TXN-01009652 | DoorDash | $99.80 | $29.94 | $69.86 | 2026-03-27 09:13:40 |
| TXN-01012097 | DoorDash | $49.34 | $14.80 | $34.54 | 2026-03-27 09:13:02 |
| TXN-01013012 | UberEats | $68.96 | $20.69 | $48.27 | 2026-03-27 09:06:54 |
| TXN-01018142 | Square | $61.70 | $1.79 | $59.91 | 2026-03-27 09:02:58 |
| TXN-01010609 | DoorDash | $110.35 | $33.10 | $77.25 | 2026-03-27 08:45:57 |
| TXN-01011602 | DoorDash | $50.59 | $15.18 | $35.41 | 2026-03-27 08:40:41 |
| TXN-01011843 | DoorDash | $121.21 | $36.36 | $84.85 | 2026-03-27 08:39:06 |
| TXN-01014910 | GrubHub | $107.95 | $32.38 | $75.57 | 2026-03-27 08:31:04 |
| TXN-01015737 | GrubHub | $136.66 | $41.00 | $95.66 | 2026-03-27 08:30:41 |
| TXN-01012127 | DoorDash | $112.86 | $33.86 | $79.00 | 2026-03-27 08:29:22 |
| TXN-01011059 | DoorDash | $60.70 | $18.21 | $42.49 | 2026-03-27 08:26:51 |
| TXN-01011810 | DoorDash | $53.15 | $15.94 | $37.21 | 2026-03-27 08:20:58 |