Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012220 | DoorDash | $123.74 | $37.12 | $86.62 | 2026-03-27 11:28:03 |
| TXN-01015182 | GrubHub | $86.51 | $25.95 | $60.56 | 2026-03-27 11:27:07 |
| TXN-01010981 | DoorDash | $44.44 | $13.33 | $31.11 | 2026-03-27 11:25:22 |
| TXN-01009992 | DoorDash | $108.70 | $32.61 | $76.09 | 2026-03-27 11:25:15 |
| TXN-01016910 | Toast | $143.06 | $3.72 | $139.34 | 2026-03-27 11:24:37 |
| TXN-01015264 | GrubHub | $119.02 | $35.71 | $83.31 | 2026-03-27 11:23:01 |
| TXN-01011829 | DoorDash | $119.85 | $35.95 | $83.90 | 2026-03-27 11:22:52 |
| TXN-01012766 | UberEats | $46.90 | $14.07 | $32.83 | 2026-03-27 11:21:11 |
| TXN-01014310 | UberEats | $158.44 | $47.53 | $110.91 | 2026-03-27 11:18:55 |
| TXN-01015009 | GrubHub | $62.81 | $18.84 | $43.97 | 2026-03-27 11:18:41 |
| TXN-01010636 | DoorDash | $107.57 | $32.27 | $75.30 | 2026-03-27 11:18:25 |
| TXN-01019714 | Clover | $91.44 | $2.19 | $89.25 | 2026-03-27 11:18:11 |
| TXN-01010498 | DoorDash | $124.96 | $37.49 | $87.47 | 2026-03-27 11:17:58 |
| TXN-01015341 | GrubHub | $49.27 | $14.78 | $34.49 | 2026-03-27 11:17:54 |
| TXN-01011538 | DoorDash | $114.76 | $34.43 | $80.33 | 2026-03-27 11:16:24 |
| TXN-01010080 | DoorDash | $112.19 | $33.66 | $78.53 | 2026-03-27 11:16:08 |
| TXN-01019857 | Clover | $110.20 | $2.64 | $107.56 | 2026-03-27 11:15:58 |
| TXN-01019300 | Clover | $115.51 | $2.77 | $112.74 | 2026-03-27 11:15:47 |
| TXN-01012708 | UberEats | $74.09 | $22.23 | $51.86 | 2026-03-27 11:14:04 |
| TXN-01014583 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-27 11:11:10 |
| TXN-01009748 | DoorDash | $108.40 | $32.52 | $75.88 | 2026-03-27 11:02:55 |
| TXN-01010714 | DoorDash | $63.80 | $19.14 | $44.66 | 2026-03-27 11:02:06 |
| TXN-01015088 | GrubHub | $115.61 | $34.68 | $80.93 | 2026-03-27 11:01:04 |
| TXN-01019751 | Clover | $75.58 | $1.81 | $73.77 | 2026-03-27 11:00:10 |
| TXN-01014086 | UberEats | $129.91 | $38.97 | $90.94 | 2026-03-27 10:54:55 |