Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011555 | DoorDash | $78.81 | $23.64 | $55.17 | 2026-03-27 12:25:23 |
| TXN-01012646 | UberEats | $156.86 | $47.06 | $109.80 | 2026-03-27 12:23:51 |
| TXN-01010675 | DoorDash | $111.83 | $33.55 | $78.28 | 2026-03-27 12:23:10 |
| TXN-01013614 | UberEats | $114.32 | $34.30 | $80.02 | 2026-03-27 12:21:55 |
| TXN-01017350 | Toast | $81.53 | $2.12 | $79.41 | 2026-03-27 12:21:40 |
| TXN-01019173 | Square | $38.46 | $1.12 | $37.34 | 2026-03-27 12:19:15 |
| TXN-01016503 | Toast | $60.46 | $1.57 | $58.89 | 2026-03-27 12:14:23 |
| TXN-01011759 | DoorDash | $66.46 | $19.94 | $46.52 | 2026-03-27 12:11:40 |
| TXN-01017732 | Square | $58.81 | $1.71 | $57.10 | 2026-03-27 12:09:14 |
| TXN-01018538 | Square | $121.80 | $3.53 | $118.27 | 2026-03-27 12:04:35 |
| TXN-01009541 | DoorDash | $82.34 | $24.70 | $57.64 | 2026-03-27 12:04:19 |
| TXN-01017416 | Toast | $55.78 | $1.45 | $54.33 | 2026-03-27 12:04:19 |
| TXN-01012098 | DoorDash | $91.88 | $27.56 | $64.32 | 2026-03-27 12:03:44 |
| TXN-01009658 | DoorDash | $121.04 | $36.31 | $84.73 | 2026-03-27 12:01:53 |
| TXN-01015087 | GrubHub | $53.06 | $15.92 | $37.14 | 2026-03-27 11:53:43 |
| TXN-01015169 | GrubHub | $93.47 | $28.04 | $65.43 | 2026-03-27 11:53:34 |
| TXN-01015481 | GrubHub | $70.15 | $21.05 | $49.10 | 2026-03-27 11:51:24 |
| TXN-01009479 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-03-27 11:51:09 |
| TXN-01016962 | Toast | $143.78 | $3.74 | $140.04 | 2026-03-27 11:51:06 |
| TXN-01014298 | UberEats | $147.28 | $44.18 | $103.10 | 2026-03-27 11:45:24 |
| TXN-01011953 | DoorDash | $95.53 | $28.66 | $66.87 | 2026-03-27 11:42:43 |
| TXN-01018775 | Square | $125.75 | $3.65 | $122.10 | 2026-03-27 11:40:51 |
| TXN-01019558 | Clover | $47.17 | $1.13 | $46.04 | 2026-03-27 11:37:43 |
| TXN-01009795 | DoorDash | $141.36 | $42.41 | $98.95 | 2026-03-27 11:34:57 |
| TXN-01018136 | Square | $79.96 | $2.32 | $77.64 | 2026-03-27 11:30:41 |